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Web Content Still "King" Onlineby Jim Edwards This article about web content focuses on the notion that all good websites target a specific, narrow, niche audience.
Focused Web Content Still "King" OnlineEver notice how some websites grab your attention and hold it for hours, even to the point where you must consciously drag yourself away from the monitor? In an age when websites truly rate a "dime a dozen," discovering a really great website feels more like finding a $10 bill on the sidewalk than merely surfing the Internet. Whether their creators did it on purpose or not, virtually all successful websites share the following characteristics: First, every good website focuses on a specific, narrow, "niche" audience. Imagine the difference between a light bulb and a laser beam. Both provide light, but the laser focuses its light with pinpoint precision, while the light bulb diffuses its light in every direction. In other words, successful websites don't try to sell cooking supplies to people interested in the latest fishing or hunting equipment. They specifically provide content on exact topics of interest to their target audience, instead of trying to offer all things to all people. Second, with the exception of personal, family, or hobby websites, every website operates with the ultimate purpose of turning a profit. Unfortunately many websites make this their only purpose and, thus, fail miserably in their attempts to succeed online. We saw how blatantly greedy, self-centered websites failed in the "dot-bomb" era... and it got ugly. On the other hand, successful websites make money as a result of providing products, services, and information of obvious value for their targeted visitors. They win by putting the needs and desires of the visitors first and get rewarded in the process. Next, virtually every good website shares something in common with successful newspapers and magazines: great headlines! Any website that makes it over the long haul does so by quickly communicating the main theme of the website with a compelling headline or opening statement that pulls people into the text. Most people surf the Web in "stay or bail" mode, meaning they constantly evaluate everything they see on whether they should keep reading or click away to another website. The headline or opening statement on any website represents the single most powerful factor to influence people to stick around and find out more, or hit their back button faster than you can say "Windows Blue Screen of Death!" Finally, once a good website pulls a targeted visitor into the text, they provide focused, benefit-oriented product information, articles and other content that plays to the reader's built-in mental radio station, WII-FM (What's In It For Me)! By providing narrowly focused content, the website satisfies specific desires for the audience and, if it's a topic of intense interest, holds their attention for an extended period of time and gets them to buy. The next time you get a "great idea" for an ebook, Internet business, or someone approaches you with a "can't miss" online tech stock, pull out this list and use it to evaluate the big picture. Understanding how and why websites succeed or fail can help you predict the ultimate fate of just about any online venture. Jim Edwards Jim Edwards is a syndicated newspaper columnist and the creator of an amazing course that will teach you step-by- step and click-by-click how to finally create your own money-making mini-sites. Give Jim's Mini Site Creator a try!
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