When it comes to pay-per-click (PPC) advertising, Google is the big kid on the block. Through Google Ads (formerly called Google Adwords), you can purchase ads that appear on Google’s search engine results pages, or millions of partner websites across the Internet. That’s a huge audience – but you don’t want to pay for clicks that don’t improve your bottom line. That’s where our PPC services come in.
Our team of Google Certified PPC experts will develop and manage your Google Ads campaign so it’s targeted to attract the right traffic. We’ll research keywords, create attention-grabbing ads, optimize a landing page for conversion, and report on our progress each step of the way. Our goal is to ensure the best possible return on your ad investment.
We’ll have a conversation with you to find out your goals, who you’re trying to reach, and what products or services you want to promote. From there, we’ll help plan out a budget that works for you and will allow for an effective bidding strategy.
Based on your goals, we’ll research and develop a list of top keywords, grouped by topic. We use those keyword groups to write and design highly targeted ads. When we launch, we’ll target even further, narrowing your ad placement by region and location.
The best PPC campaigns require dedication and lots of testing. We’ll monitor your campaign and continually tweak your keyword mix and ad creative. A successful campaign also relies on a great landing page. We can optimize your existing landing page to maximize your results.
We’ll track form submissions and phone calls from your website and provide you with monthly reports, so you can clearly see and measure the results of your PPC investment.