LANCASTER, PA — September 16, 2025 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in Backlink Building in an article titled “How to Use Competitor Analysis to Improve Your SEO Strategy.” The piece explores how businesses can uncover SEO opportunities by studying what competitors are doing well—and where they’re falling short—showcasing Tom’s expertise as a thought leader in the marketing and technology space.
In the article, Tom shares how competitor analysis can reveal keyword gaps, backlink opportunities, and content ideas that drive measurable search visibility gains. His perspective offers real-world value for business owners looking to make more informed SEO decisions without wasting time or budget on guesswork.
As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing.
Read the full article from Backlink Building here →
https://backlinkbuilding.io/qa/how-to-use-competitor-analysis-to-improve-your-seo-strategy/
