Marketing Archives Page 10 of 10

Your Brand Is More Than A Logo

Today, buyers of a business’s products and services are searching for the authentic. That’s why it’s critical that the products and services a business provides are consistent with its image.

“Image” in today’s culture is generally only important when it is steeped in reality. In other words, people are far more inclined to do business with an organization when they’re certain that “what you see is what you get.” The age of hype is over! Say what you are. Be what you are. And be very sure there is tight correlation between the two.

What To Do (& Not Do) With Your Email Marketing

The dos and don’ts of email marketing

Email marketing is probably one of the best forms of inbound marketing out there, and it has a proven track record. First, you need to build up your email list by generating leads with your website. You should offer resourceful content or incentives for people to sign up for your newsletter or to receive timely special promotions and discounts. Here are the best practices you can follow for email marketing success.

The Do’s and Don’ts of Logo Design

Designing a great logo is a little bit like coming up with the perfect recipe. All the right ingredients have to be combined with precision to make something more appealing than the ingredients on their own.

After 30 years of doing graphic design, I’ve learned that developing a recipe perfect for any business isn’t easy. But I’ve also learned that, by following some rules of thumb, the chances of designing a successful logo that communicates a brand’s identity are improved. Here’s my master list of do’s and don’ts when designing a logo.

5 Creative Content Ideas For The Non-Writer

We’ve all heard the phrase “content is king” when it comes to website copy. You’ve probably read more than your share of articles that recommend adding more content to your website to enhance your brand, improve your search engine visibility, and increase your sales.

But you’ve been busy and haven’t gotten around to it just yet, or aren’t sure where to begin.

After all, you’re not a writer and the idea of creating an outline (or doing any “real” writing) makes you break out in hives.

If any of this sounds like you, you’re in the right place. Here are some great ways to add content to your site that require only minimal writing capabilities. Many of them can be implemented quickly too, so you can get started right away and gradually add to your site’s content over time.

7 Marketing Myths To Avoid

Every type of business has “rules of thumb” to operate by – often rules that are taken for granted. Sometimes it’s important to question those rules to determine what you should adhere to, and what may in fact end up being myths. Let’s try and conquer the top marketing myths to avoid, and look at some key takeaways.

How To Outrank Competitors With Your Website

More and more businesses pop up online every day, adding more competition to an already flooded market. Then there are those highly authoritative websites that seem to be dominating the SERPs (search engine results pages). So how do you outrank your competition using search engine optimization and your website?

The Many Unique Benefits of Direct Mail

In the digital age, some feel that direct mail campaigns are a thing of the past. This couldn’t be further from the truth. Direct mail has the ability to put something tangible and meaningful into the hands of customers and prospects. It’s a great way to keep them on top of your company’s latest news and promotions, and gives you the opportunity to offer tips and advice as added value.

One Tip for Affordable Online Marketing

One affordable, easy-to-use marketing option is the incredibly powerful tool of content marketing. While content marketing can get quite expensive (that is, when you’re building tools, widgets, infographics, whiteboard videos, and other visual pieces that take a lot of time and effort), it certainly doesn’t need to be.

That’s because there’s a cost-effective kind of content marketing that will help your small business: If you’re a good writer and have some basic graphic design knowledge, or if someone at your company does, then you can do some basic blogging and content marketing on your own!

What do you want to market?

It all begins by looking at your products and services and compiling a list of relevant and long-tail keywords that you want to surround with your content marketing. Here are a few different tools to use to compile keywords for your blog posts.

Why Content is Vital to the Success of Your Business

Having great content is imperative to business success online. It answers questions that users are asking on search engines, positioning your business as the go-to place for answers. The goal is to become the authority in your industry. This not only helps with your brand awareness, but posting a variety of continuous, high-quality content on your site can help to increase traffic and rankings.