Internet Marketing
Coronavirus Marketing Examples & Inspiration
How are other businesses marketing and advertising during the coronavirus crisis? Here’s a ton of coronavirus marketing examples to inspire you.
A Guide to Digital Marketing
Marketing of any kind, whether it’s called digital marketing, internet marketing, or even online marketing, is all about getting your message in front of customers and prospects. Once you’re in front of them, good marketing is about differentiating your product or service from your competitors. It’s about delivering the right message at the right time to drive a purchase.
How to Improve Website User Experience – 3 Real World Examples
When people come to your website, do they want to stay, or are you scaring them away? In this post, we talk about what makes a good website user experience.
Top Failed Marketing Campaigns
You might have this fantastic idea that has everyone at work talking. But when you finally launch the new digital marketing campaign to the world, you receive less-than-thrilled responses. Maybe your excitement got the better of you or no one in the company stopped to wonder how others might perceive your new campaign.
Either way, we’ve compiled a list of the top failed marketing campaigns in recent years, to show you how some of the biggest names in business today set themselves up for failure—and lessons we can learn from bad marketing.
Google’s New Algorithm: RankBrain
Google recently announced a machine learning technology called RankBrain designed to deliver the user more precise search results. There was a lot of talk recently by webmasters that thought there was an algorithm update, and then Google confirmed it to be RankBrain. According to Google, it was actually live in early 2015 and running globally for months.
The machine technology is basically an artificial intelligence algorithm that teaches itself how to learn and evolve, instead of having a human program its technology.
How to Raise Your Profits by Raising Your Profile
“The more your marketplace knows your brand, the higher your sales and profiles will be.”
That powerful message comes from David Avrin, author of the book, It’s Not Who You Know, It’s Who Knows You. His book contains a wealth of good, practical marketing strategies for small business owners. In this blog post, we’re going to cover four of David’s best common sense tips to keep your company ahead of the competition.
Google Now Owned by Alphabet
The huge news in all things web this week is Alphabet! Google co-founder Larry Page announced the creation of the new parent company to represent the collection of all the other companies Google has founded since its inception. Google will be the largest of the companies under the Alphabet umbrella—it is now a wholly-owned subsidiary of Alphabet. All of Google’s stock will automatically convert to shares in the Alphabet holding company (though the stock’s name will remain unchanged).