Social Media Explained (In 140 Characters)

Social media is a series of web apps that allow people to communicate. Because it has billions of users it’s also a powerful marketing tool.

There you have it. Social media explained in 140 characters – the maximum number of characters that can be included in one tweet. As you can see above, even 140 characters is enough to communicate a powerful message very succinctly. However, the point of social media is isn’t merely communication. In fact, the incredible potential of social media can be summed up in a single 10-character word:

Engagement.

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