CONTENT MARKETING IS THE PRACTICE OF CREATING RELEVANT, USEFUL, AND NON-PROMOTIONAL CONTENT THAT HELPS CONSUMERS IN YOUR INDUSTRY.
Your business can use the content to gain brand exposure, attract more traffic, produce leads, and funnel them through the sales process. Using calls to action, you can lead your audience to the next step in the process, whether it be signing up for more information, accepting a free consultation, or downloading content like eBooks and whitepapers.
In a 2015 survey study done by the Content Marketing Institute, 86% of respondents said they use content marketing in their organization.
Are you the 14% that is falling behind the competition, or the 86% that is keeping
up with the pack?
In our FREE eBook, you’ll learn:
■ What “content marketing” is, and why you should care
■ The different types of content that you should consider for your business
■ Steps to developing effective content
■ Where and how to share and promote your content
■ How to measure the success of your content efforts