Internet Marketing Agency

Digital Marketing Designed to Make Your Life EZ

A digital marketing agency that’s obsessed with solving your challenges

In a world of increasing competition, changing technology, and customers with the attention span of a goldfish, it seems harder than ever to grow your small business. You face a new problem every day. Is your website design generating leads? Should you be doing social media marketing? Is your digital marketing strategy even working?

Our digital marketing agency excels in solving marketing challenges for clients in York, Lancaster, Harrisburg, and beyond. From our home here in Lancaster, PA, we’ve invested the last 20+ years providing both traditional marketing and digital marketing services that are relentlessly results-focused.

Whether you're interested in social media, search engine marketing, pay per click ads, email marketing or more, we’ll handle every aspect of your internet marketing campaigns. Let our digital agency make your digital marketing EZ!

Our Digital Marketing Agency Services

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SEO Marketing

Don’t get lost on Google. Boost your online visibility and optimize your website to drive more (and better) web traffic. Our SEO company will provide technical audits, keyword research, SEO copywriting, and ongoing search optimization that gets you found.

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Facebook Marketing

Leverage the world’s largest social media platform to grow your audience and engage your customers. As your Facebook marketing company, we’ll help you post great content, promote it with Facebook advertising, manage your social media content calendar, and more.

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LinkedIn Marketing

Grow your B2B business and build relationships with decision-makers in your industry with the world’s leading professional network. It’s social media for business owners! We can help with company page management and creation, profile management, monitoring, and more.

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PPC Marketing

If you want to ramp up your digital marketing and get results fast, PPC advertising is a great route. Capture qualified prospects when they’re searching. Let our Google-certified team build your next paid search or pay-per-click (PPC) campaign.

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Geofencing Marketing

Drive visits to your store or showroom with a geofencing marketing campaign. Geofencing delivers location-based mobile advertising designed to reach your local customers based on where they are and where they’ve been.

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Email Marketing

Stay top of mind and nurture prospects into customers using an email marketing campaign – the digital marketing channel that routinely delivers the best ROI. We’ll design it, write it, send it, and manage your list according to privacy laws and email marketing best practices.

We’ve got you covered – for online AND offline marketing.

The world has become a digital marketing marketplace. But that doesn’t mean traditional marketing is dead. Conveniently located in Lancaster, our marketing company provides traditional and print marketing services including collateral materials, brochures, direct mail, logo design, and more.

Digital Marketing Strategy

Our Strategic Marketing Process

We believe planning is important. After all, a goal without a plan is just a wish.

That’s why strategy is at the heart of all of our digital marketing services. We follow a proven process to learn about your business and develop a solid plan, customized to your goals. And we always measure the results so we can adjust and improve along the way!

Marketing Plan Template

When thinking about marketing services, too many businesses want to jump straight into doing stuff. But taking the time to plan and document your marketing strategy sets the stage for success.

This marketing plan template will help you identify steps to achieve your marketing goals and jumpstart the conversation with your marketing agency.

How do I get my business name out there?

Watch to learn how the right digital marketing strategy can help you build awareness for your local Lancaster business.

Crafting a Digital Marketing Plan

Just like any other part of your business, effective digital marketing starts with a plan. Of course, you can rely on our marketing agency to help. Here are some keys to success with your digital marketing plan:

1. Define your digital marketing goals

What are you looking to accomplish with your digital marketing plan? For example, if you’re planning to update your website design, what do you want your website to do? Capture more visitors? Bring in more leads? Better explain your products or services? Knowing your goals will help you invest your digital marketing dollars wisely.

2. Identify key metrics

You can’t know if your digital marketing is successful unless you measure it. Decide on key performance indicators (KPIs) based on your marketing goals. Keep in mind that the starting point for measuring success is establishing benchmarks. Once you know what kind of results you’re getting now, you can measure any new digital marketing investments to determine your ROI.

3. Focus on content

Effective digital marketing needs a strong content strategy. But it’s not a one-size-fits-all approach. Content has to be creative and address customers at prospects at every stage of the buying cycle. Here are some examples of what types of content to use and where they fit best:

  • Awareness: landing pages, videos, infographics, PPC advertising, Facebook advertising
  • Consideration: blogging, case studies, social media
  • Decision: reviews, questionnaire, email marketing
  • Decision: offers, email marketing, surveys, contests

4. Optimize your content

Content is the chief ingredient of your marketing message, whether it’s in your website design, digital advertising, or social media posts. Your content should be focused on your target audience and written to answer their questions. Always include an appropriate call to action to generate a response. Finally, make sure all your content is optimized for search engines. If you’re not writing with SEO marketing in mind, your valuable content is going to go to waste.

5. Be Flexible

Expect to make adjustments along the way as you capture data and measure your performance. An up-to-date website design and SEO marketing are must-haves for just about every business, but beyond that, be open to testing. Experiment with other digital channels that make sense for your target audience. For example, if Facebook marketing isn’t working, try PPC advertising instead.

If you’re a small business owner, all of this can seem daunting. But no worries. As an established digital marketing agency serving the Lancaster, York, and Harrisburg markets, we’re here to help with every aspect of your digital and search engine marketing.

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Digital Marketing Case Study

200% Increase in Web Traffic from Integrated Marketing Campaign

As a local Lancaster business, LanChester Grill & Hearth faces a lot of competition from big-box stores. With integrated SEO, Google Ad and social media marketing campaigns, they’re standing out and attracting record numbers to their open house events.

Central Pennsylvania

Digital Marketing Near You

We know what it takes to market a local small business – because we are one! As a Lancaster, PA digital marketing agency, we’ve helped hundreds of local businesses grow online and grow their businesses. We’d love to do the same for you! Learn more about our local services:

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This is Ray

How do we make sure your digital marketing stays EZ? Ray makes sure we’re following our simple proven process. Whether it’s optimizing your website, or growing your social media presence, Ray ensures we’re checking and adjusting our digital strategies along the way so you always get great service and great results. That’s what makes us one of the best digital marketing agencies in Central PA.

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