Many small businesses realize that social media can be a marketing powerhouse, yet very few are harnessing the power of LinkedIn marketing. If you have a niche B2B business, sites like Facebook or Instagram can seem like a waste of time. Too much focus on consumer products, personal photos, and cat videos. You’re looking to invest your digital marketing dollars where real business gets done.
With a network of over 600 million professionals, LinkedIn is the perfect platform for B2B marketing. Our Lancaster digital marketing agency delivers LinkedIn marketing solutions that can help build your professional presence and connect with decision-makers who matter for your business. You’ll discover the power of LinkedIn for generating traffic, leads, and sales for your business.
LinkedIn Marketing Solutions for B2B Marketing
LinkedIn isn’t just for posting jobs. It’s the leading platform to network and build relationships with other business professionals. Here are a few reasons you should use LinkedIn marketing for your B2B business:
Create awareness & expand your network
LinkedIn marketing gets your B2B business in front of the right people. Unlike other social platforms, LinkedIn is designed to reach a higher caliber audience of business people. Its network includes over 90 million senior influencers and 63 million decision-makers. Using LinkedIn’s wide range of marketing solutions, you can increase your visibility and engage leaders in your industry.
Be a thought leader
If your business is already using content marketing, you’re missing out if you’re not using LinkedIn marketing. Professionals like to stay informed, and LinkedIn is where they go for news, advice, and insight. That’s why 94% of B2B marketers use LinkedIn marketing to distribute content. By sharing content, you position yourself as a knowledgeable thought leader in your industry.
Drive traffic to your website
Any good digital marketing campaign should drive traffic back to your website. LinkedIn marketing excels at this. In fact, 50% of all social media traffic to B2B websites comes from LinkedIn. Compared to Facebook, Twitter, and other channels, LinkedIn marketing solutions are a much more effective way to get your target audience to click back to your business website.
One of the biggest challenges of social media marketing is proving ROI. When it comes to generating B2B leads, however, LinkedIn marketing is the undisputed leader. 80% of B2B social leads are generated on LinkedIn. Bottom line: if you want to gain new customers from social media, LinkedIn marketing has the right solutions for you.
LinkedIn Marketing Solutions for Your Business – And You!
Growing your business on LinkedIn starts with a strong company presence, but that’s where most companies stop. LinkedIn – like any social network – is about building real relationships with people. That’s where our digital agency can help. We go beyond just managing your business page – we’ll help you connect with your audience from your personal profile too!
Company Page Management
Our digital marketing agency in Lancaster, PA will create a robust company page that reflects your unique brand, product, and services. From there, our social media managers will develop a full content calendar of interesting and engaging posts. By sharing content regularly, we’ll help you build trust with your audience and showcase the best your company has to offer.
Individual Profile Management
How often do you check someone’s LinkedIn profile when you’re searching for a new vendor? Chances are, your potential customers are doing the same. We’ll enhance your personal profile to highlight your skills and expertise. Also, we’ll comment and post from your personal profile so you gain exposure and stay top-of-mind with your existing connections.
Our LinkedIn marketing solutions offer you the best of both worlds: a professional company page, backed by an active personal presence. Or, you can focus on just one at a time. Either way, all of our LinkedIn marketing services include:
- Profile Optimization
- Weekly Posting
- Monitoring & Maintenance
- Analytics & Reporting