Google+ Is a Growing Platform for Businesses
A business page on Google+ can serve your company in a number of unique ways. While services like Facebook and Twitter may seem to dominate social media, a Google+ page connects you with the many properties and services offered by the world’s leading search engine.
That’s right: what makes a Google+ presence so important is that it connects your business with the power of Google’s search engine, combining your social media strategy with your search engine optimization (SEO) efforts.
There are 500 million monthly active users on Google+, and the number continues to grow. Although the platform doesn’t get the attention that Facebook and Twitter do, a Google+ presence can play a critical role in your overall social marketing strategy. It combines elements of many other popular social platforms, with enhanced features that allow your business to more effectively find, reach out to, and interact with your clients and prospects.
The Benefits to Your Brand
Leveraging the social media platform of the top website on the entire Internet is obviously smart business, but what makes it so beneficial for your company? It’s the features that count.
Live video conferencing, chats, and more—for free. Hangouts allow you to reach current and potential clients on a personal level, plus you can participate in Hangouts held by other business and thought leaders in your industry.
You can solicit reviews on Google+ that will show up on a search for your company. The more (and better) client reviews you have, the greater your business’s competitive advantage over others in your industry.
Categorize your Google+ audience by type – prospects, clients, industry influencers, or however else you want to organize. You can even set up your Circles to help gain leads. Interacting with people in your circles is a great way to boost your influence, authority, and brand loyalty.
The Power of the Plus
You can “like” the content of people in your Circles by giving them a +1 on their content. As you offer +1s to influencers and clients in your Circles, they’ll do the same for you – and accumulating +1s can lead to better rankings.
Every time you post, you’ll get a unique URL for that particular content. That means, if a photo, status, piece of content, or link back to your website generates engagement, that post itself can rank in the search engine results.
Local Carousel Visibility
When someone types in a product or service in their area, results often appear in the “Local Carousel” at the top of the Google page. When you sign up for Google+, you’ll have the opportunity to show up in this area when people search for [Your Type of Business] in [Your Area].
Because Google owns YouTube and Gmail, your Google+ page will integrate with these services as well.
No ads to deal with. No character limit to what you post. No irritating game invitations. Google+ is all business, and it can be all your business.
How EZMarketing Can Help?
If you don’t have the time or the staff to manage your social media marketing, EZMarketing can help. As your Google+ marketing service, we’ll take care of your page.
The only thing you’ll need to do is to approve the content, then sit back and look at the results. That’s how easy we’ll make it for you.
- We’ll set it up.
- We’ll design it to look amazing.
- We’ll develop compelling content.
- We’ll respond as if we were you.
Take the First Step – Call Us for a Free 90-Minute, No-Risk Google+ Evaluation
Here’s What We’ll Include:
- A full review of what you’re currently doing on Google+.
- Suggestions to improve your current strategy.
- Suggestions for new tactics you should employ.
- An overview of your competitors’ Google+ strategy.