Your Digital Marketing Strategy—Your Chance to Tell Your Story
Most business owners and marketing managers understand the importance of digital marketing in today’s world. There are many reasons business owners focus almost exclusively on web marketing. It’s one of the most cost-effective methods for growing your business, it can help you target your ideal customer directly when leveraged correctly, and it gives you a chance to tell your business’s story.
It Starts With a Great Website
Years ago, your website was little more than a digital brochure. Today, your website offers much more to your target audience.
- A truly well-designed, well-written website will bear your company’s standards and reinforce your identity.
- Great websites serve as lead-generating machines that drive traffic and conversions. It’s your best salesperson.
- Your website should be the driving force behind your entire inbound marketing strategy, drawing attention to your business.
- When your web presence is established, your site will serve as a pool of useful information that will help nurture prospects and convert them into leads.
Is your website everything it should be? Take a look at EZMarketing’s compelling web design work.
Today’s websites are expected to adapt and respond when viewed on devices of any kind. The reason Google’s algorithm now penalizes websites when they’re not mobile-friendly is because 60% of all web traffic now comes from mobile devices—and the number continues to grow.
Refining Your Inbound Marketing Strategy. If you don’t have a strategy for capturing the prospects you attract, you’ll only ever succeed by accident. Inbound marketing requires many parts of your digital strategy to function in harmony.
Search Engine Marketing – Increase quality targeted web traffic by optimizing your site and developing your authority online.
Blogging – Become an expert in your industry by offering the world your advice, sharing your experience, and giving your take on news within your niche market.
eNewsletters – Maintain a highly qualified list of prospects and keep in touch with them regularly to maintain front-of-mind awareness about your business.
Social Media Marketing – Are you a part of the conversation within your industry? Interact with your clients and turn them into raving fans of your business.
Content Marketing – Whitepapers, eBooks, articles, case studies, and more—adding to the conversation in your niche demonstrates your value to your target market.
And More… The more integrated the individual parts of your digital marketing strategy are, the better chance you’ll have of making the sale, and getting your customers coming back for good.
The Age of Data Is Here
Without the ability to analyze the effectiveness of your digital marketing, you’ll never know what return you achieved on investment.
Marketing was once all about ideas. Today it’s about data. Profitability doesn’t come from fluff, it comes from leveraging measurable, objective data and using it to drive your digital marketing strategy.