Search Engine Optimization


Reach a wider audience with strategies that help improve your rankings naturally.

Use SEO tactics that are Google-friendly and proven effective.

Maximize your results with ongoing link-building and content marketing.

What is Search Engine Optimization?

Search engine optimization (SEO), also known as search engine marketing, is the process of getting a website to rank on the first page of Google, Bing, Yahoo! and other major search engines. It’s a growing discipline in the digital world, and if you have a website, it’s fast becoming a necessity to generate leads and increase sales.

A huge number of SEO ranking factors go into increasing quality targeted web traffic and positioning your website higher in the search engine results pages. The leading reason why most organic SEO campaigns fail is that a business works on optimizing the wrong keywords. You need to know what people are searching for in your industry, and to optimize and market your website around those keywords. Regardless of what industry you’re in, our professional SEO services can help get the results you need!

EZMarketing: Your Trustworthy Partner

Whether you’re a large or small business, SEO can help increase your profits!

We know all about search engine optimization. In our SEO consultant role, we’re your trustworthy partner – and your goals are our goals. While we’re not one of the “cheapest” SEO services out there, we’re reliable, affordable, friendly experts and web specialists with a plan for your success. We’ll stick by your side and work hard to help you increase the website traffic (and generate the return on investment, or ROI) you desire.

When you buy SEO marketing services, you’re looking for high-impact results at a reasonable price point. This is why we’re the most recommended SEO provider in the Lancaster, PA and Philadelphia, PA metro areas, and throughout the United States. We also understand that bigger isn’t necessarily better. We offer more than many companies, even ones that boast a global reach, but with a “customer-first” attitude.


The services we offer are the very same services we've used to grow our business.
Our passion is helping other business owners grow theirs as well.

The Two Major Components in Your Internet Marketing Campaign

There are two places of focus when looking to improve rankings in Google, Bing, Yahoo!, and other search engines:

From working with hundreds of B2B and B2C clients in dozens of industries, we’ve found what does work and what doesn’t. Throughout our refined SEO process below, our company will work quickly to provide the results that you expect.

Our SEO Process


Keyword Research

Creating a Keyword List That Will Generate Leads


Website Optimization

Performing On-Site Optimizations


Link Building

Developing Your Authority Online


Progress Reporting

Showing Detailed Reports Show Your Progress


Campaign Analysis

Seeing Where We Can Improve

Not All Firms Are Equal: SEO Tactics Can Hurt Your Business

Many businesses hire inexperienced or inexpensive SEOs whose “service” actually ends up hurting their business online. They’ll use black-hat tactics, build terrible backlinks, and offer subpar content. Sometimes these agencies will lock you into a contract, causing your keyword positions to be ranked lower and lower. Landing on page 10 of Google, or worse, earning a placement on their blacklist, can prove disastrous.

That’s what we’re all about, and how our company has helped hundreds of smaller local businesses and larger enterprises throughout the USA build their websites and businesses since 1997. As one of the top SEO companies in the world, we pride ourselves on advanced, custom SEO services and monthly packages to meet your online needs.

If the SEO tactics used by your strategist aren’t natural, above-board, or too aggressive, Google could punish you – so your SEO campaign needs the best execution.

  • When hiring an SEO company, you’ll certainly want to find an ethical firm with affordable SEO services.
  • You’re smart enough to want a reputable SEO firm that works toward improving your web presence and helps your company to naturally progress in the rankings.

Keyword Research

Creating a Keyword List That Will Generate Leads

Keyword research is among the most critical things that your business can do for your web marketing efforts. Remember, you’re not just trying to drive visitors to your site – you’re trying to drive the right kind of visitors. Ones that want what you’re offering. Ones that will result in conversions and sales. Our keyword research process is exhaustive, and it all starts with understanding you.

  • We get to know you and your business. What are your interests? Who do you want to see your site? Is your target audience national or local?
  • After our initial discussion, we access a database full of information that shows us how many people are searching for businesses like yours, and what they’re using to find them.
  • We refine the many keywords that might relate to your business into a campaign of the most effective keywords for you based on your current site authority.

Website Optimization

Performing Onsite Optimizations to Help People Find You

Onsite optimization helps you to ensure that Google knows what your business is all about and indexes your website properly. Many factors go into onsite optimization, and we are equipped to help you optimize your website whether we’re building it for you, or whether your site is already live.

  • Optimized alt tags and image names
  • Consistent and easy to read URLs that include targeted keywords
  • Properly structured anchor text
  • Natural content relevant to your business
  • Titles that start with targeted keywords
  • Outbound links, h-tags, title modifiers, and more

Link Building

Developing Your Authority Online

Using an organic link building strategy, we will research, plan, and develop high-quality content that will drive traffic to your site. The links we create focus on relationship building, positioning your business as an industry influencer.

Our expert SEO team will develop a diversified, natural portfolio of links that’s Penguin-safe – so you won’t need to worry about algorithm changes and updates.

One of the greatest benefits of our approach to link building is that it’s not simply “once and done.” A robust link building strategy will have a snowball effect over time, giving you greater and greater returns!


Providing Detailed Reports that Show Your Progress

We want to be above-board with everything we do, including tracking the impact of your partnership with us. The reports we’ll develop for you will show you the effects of our organic SEO services, allowing you to keep a finger on the pulse of your campaign’s progress. We offer two types of reports:

  • Domain Analytics Reporting. We gather a number of analytics and put them together in an easy-to-understand report we’ll deliver to you each month. This breaks down the keywords people have used to find your business, the number of new and returning visitors to your site, your total number of page views over the period, the average time a visitor spends on your site, and more.
  • SEO Reporting. You’ll get a monthly report that tracks the success of your campaign over a rolling 12-month period. It helps you to visualize your site traffic, breaks down how people are finding you, keeps track of your rankings in the search engine results pages (SERPs), traffic from referrals and social media, and more. One of the things this report will help you visualize is how your campaign gets you traffic for hundreds or thousands of keywords similar to the ones our efforts focus on, as a huge value-added bonus to your company.


Seeing What We’re Doing Well and Where We Can Improve

Search engine marketing is always changing. The strategies employed a decade ago—or even a year ago, for that matter—are being replaced by newer, more effective strategies. We’re constantly reevaluating our approach to optimization and outreach to maximize the benefit of your campaign.

Your business deserves a search engine marketing plan that won’t fall flat when Google’s next update hits, or old SEO tactics are replaced by newer and more effective ones. Our ongoing analysis ensures that we’re on the leading edge of organic SEO.

The Cost of SEO Services

One of the big questions on your mind – in fact, probably the biggest – is “how much will SEO services cost for my site?” This is a very good question! Every SEO consulting agency offers a different range of services and prices. Some are cheap and economical, while others are very expensive. Some offer full-service SEO packages, and some only offer very basic SEO solutions.

Furthermore, your business might be localized and largely off-line, or you may provide global web products and services. Perhaps you’re looking for complete, corporate-level service, or low-level guidance. The type of promotion you’ll want depends on an audit of dozens of factors. Your needs are entirely unique!

EZMarketing tailors every strategy to the needs of your company. Once we’ve analyzed and rated your current efforts, we’ll begin developing a checklist of the tactics we think will work for you, and then offer a proposal we believe will boost your traffic.

It’s important for us to understand your goals and business model before we can perform an analysis and give you a quote. Depending on your industry and the competitiveness of the keywords, the pricing and campaign we may suggest will vary significantly, simply because you may require a much lower or much higher level of involvement than the average customer.

While our rates may vary, our dedicated management of your SEO strategy doesn’t – we mean it. Large or small, our SEO professionals will offer your business same level of friendly, high-quality support.

Furthermore, we’re constantly testing new strategies to ensure that we’re the best SEO company we can be, remaining both cutting-edge and affordable in the services that we offer.

Choose EZMarketing for Expert SEO Consulting Services

Since 1997, we have been providing customers with solutions to their web needs. As your trusted SEO services provider, we’ll come up with a strategy that fits the needs of your business. No project is too big or too small—we’re fully equipped with a staff of knowledgeable, friendly SEO experts who will coach you to success!

Take the First Step – Call Us for a Free 90-Minute, FREE SEO Audit

If you are not getting enough traffic from Google, then something is wrong. If you would like the answer fill in this form and one of our SEO Experts will take a look at your site. No Hype! No High Pressure Tactics! Just solid numbers and analysis that you need to drive more traffic.