Tips for Healthy Link-Building
When it comes to SEO backlinks, there are a few main factors that affect your search rankings: link quality, link quantity, link diversity, and link relevance. Here are a few tips to keep in mind:
Link Quality – Seek backlinks from sites with high domain authority, ideally anywhere from 60-100. Most average sites have a domain authority between 40-50. Stay away from scores lower than 40.
Link Quantity – Don’t get caught up in the number of links; focus on quality first. But if you’re a small business just starting out, 50 backlinks is a good initial target.
Link Diversity – Try to get links from multiple different sources. It’s OK if the same website links to multiple pieces of your content, but subsequent links won’t carry as much weight.
Link Relevance – Reach out to websites in your industry or community that are relevant to your business. And whenever possible, make sure the backlink includes descriptive anchor text. (Ex. “best SEO company”, not “Click here”)