“I’ve worked with EZMarketing’s web and design team for many years including our last two major web site redesigns. From start to finish, the team is thorough and make the process simple for me. They are quick to respond to changes and new ideas, and they always bring fresh ideas to our online resources.”
Why Web Design Is Important
A professional website is a powerful marketing tool for your business. Most of your customers will visit your website before doing business with you – that’s your chance to tell your story and show them what you’re all about. Is your website creating the best possible impression for your business?
In our 20+ years as a web design company, we’ve seen both the good and the bad. We know how frustrating it is when your site is outdated, doesn’t look professional, and isn’t generating leads.
That’s why our web development services focus simply on creating great sites that work: for your customers, for search engines, and for you.
If you’re like just about everyone, you probably have a smartphone. Or a tablet. Or both. Your customers do too. And they’re using those mobile devices to visit your website. In fact, more than 50% of all Google searches are now made on mobile devices.
So your website needs to be mobile-friendly!
That’s where responsive web design comes in. Responsive websites adapt to fit whatever device each person is using. So regardless of whether your customers are viewing your websites on a phone, tablet, laptop or desktop, your website will look and function great on every device.
Responsive design comes “standard” with every website we develop because we know that in today’s world, mobile-friendly is no longer an option; it’s a requirement. If you have an existing site that’s not responsive, we can also convert it to be mobile-friendly.
Search Engine Optimization
Even the most beautiful web design won’t do you any good if no one can find it. 89% of customers start their buying process with a search engine, which means getting found online is more important than ever. In order for your website to be effective, it needs to be optimized to rank on Google and other search engines.
There are a lot of web designers out there that can build a pretty site, but they don’t know the first thing about optimizing that site for search.
At EZMarketing, we’re more than just a web design company. In addition to our team of web designers and web developers, we have a full team dedicated to Search Engine Optimization. With our expertise, we’re able to build SEO best practices into your website from the very beginning. After launch, we can also provide a full range of professional SEO services to drive even more traffic to your site.
Your website design should make it as easy as possible for people to navigate around and find what they’re looking for. If your website is hard to understand or get around, your visitors will quickly move on to your competitors.
Happily, our web developers love making things EZ (that’s why it’s in our name)!
When we build a website, we design with user experience in mind. We think about things like: How do we help your customers quickly find the right product/service? Does your website load quickly? Is it easy for potential customers to contact you?
Talk to our web design experts today about how you can get a user-friendly website that makes it easy for your customers to do business with you.
Our Web Development Services
Small Business Websites
For small business owners looking for a simple, affordable website but don’t have the time or energy for a do-it-yourself site.
- Professional designs customized to the look and feel of your business
- Zero-hassle process – we handle all the design and copywriting
- Never worry about making updates – they’re included forever!
For small to mid-sized businesses who want a unique, optimized site with more pages and features.
- Fully custom designs that showcase your unique brand and message
- Built on the robust WordPress platform, which makes updates quick and easy
- Optimized design with basic SEO best practices included
Starting at $7,500
For businesses who want to sell products online through their website
- Streamlined shopping carts that make online shopping a breeze
- Customized product and order pages to drive more sales
- Secure payment processing that you and your customers can trust
Contact for Quote
Our Process for Web Design
EZ 2 Work With, Happy 2 Help
We don’t just care about delivering a great website (although that’s very important) – we care about making the whole process easy for you! We know how frustrating the web design & development process can be without good communication. When you work with us, your web project manager will communicate our progress every step of the way. Plus, we’re always available and responsive when you have changes or questions, so you can trust that both you and your website are in good hands.
We start by getting to know each other! We’ll introduce you to your team and discuss your business and your goals. We’ll also take a look at your existing website and assets so we can set expectations and timelines for your website project.
This is the most important step of the whole process. Based on your goals, we define your sitemap, or blueprint, for your website. From there, our designers will mockup your website homepage and our copywriters will start crafting messaging that matches your business.
Once you approve the initial design, we start coding. This is where the behind-the-scenes magic happens to make your design into a functional reality, including, navigation, forms, buttons, responsive design, and search-friendly optimizations.
Review & Testing
By this point, we have a fully functioning beta (test) site ready. We’ll review it with you in detail to make sure it looks, reads, and performs as expected. We’ll also have our internal team proofread every page on your site and comprehensively test all links and forms to make sure your website is error-free.
It’s the moment you’re waiting for – prep the champagne! When you say, “GO” we do one final quality assurance check and take your site live. We’ll inform you as soon as your new site is up and provide you with a launch document.
Our support continues long after launch. We’ll provide training on how to update your website, or you can contact us to take care of ongoing changes for you. We will also provide tracking on how your website is performing.
Websites for Local Businesses
We’ve proudly delivered websites for customers all across the country, but as a Lancaster County website company, we especially love working with local businesses. Learn more about how we’ve helped other local PA businesses get great websites.
This is Kevin
It’s pretty much impossible not to like Kevin (we’ve tried). Not only is he always happy to help, he’ll make your life easier during your next web project by keeping everything running smoothly. And we bet he’ll put a smile on your face along the way.