Local Service Ads vs. Google Ads for Contractors: Where Should Your Budget Go?
You set a budget. Ads go live. A few calls come in. But you still do not know if you are making money or just … Read more
Cindy Little
Recent Posts
How to Create Content That Works for People and AI
Content isn’t just competing with other blogs anymore. It’s competing with AI answers. Bain & Company found 80% of consumers rely on AI summaries for … Read more
Why is marketing to “everyone” a bad idea? – Ask EZ
Many small businesses are hesitant to pick a niche or narrow their target market. But identifying your ideal customer makes your marketing so much easier.
How Do I Write Better Sales & Marketing Copy? – Ask EZ
Learn this simple, proven copywriting formula that you can use in nearly any situation to write more persuasive sales and marketing copy.
Why is Empathy So Important In Your Marketing? – Ask EZ
Especially during a crisis, people talk a lot about being empathetic in your marketing. But empathy is ALWAYS a critical part of your marketing message.
Should I be blogging for my business? – Ask EZ
This Week’s Question on Ask EZ: It seems like everyone is blogging nowadays. Should I be blogging for my business?
How do I avoid being too salesy? – Ask EZ
This Week’s Question on Ask EZ: I don’t want to come across as too ‘salesy.’ How can I avoid being a pushy salesperson?
13 Scary Advertising Statistics You Need to Know
As consumers increasingly tune out advertising, marketers are left wondering how to effectively advertise their business. Done well, paid advertising can be highly effective. Done poorly, however, advertising can be a budget drain, as these scary – but true – statistics (and infographic!) prove.
Top 10 Writing Tools for Content Marketing You Need to Know
No matter what business you are in you can’t compete these days without great content marketing. These writing tools can help you work more efficiently.
The Time-Starved Marketer’s Guide to Easy Buyer Personas
As marketers, we know that identifying our ideal customer is important, but the thought of developing detailed buyer personas can be daunting. Learn how to focus your efforts and your research to gain valuable insights about your customers without taking forever.