Cindy Little, Author at EZMarketing

Recent Posts

That FAQ Page You Ignored? It’s Probably Your Best SEO Opportunity

You’ve got an FAQ page on your website. Most businesses do. Here’s the uncomfortable truth. You probably built it like a legal disclaimer, not a … Read more

Local Service Ads vs. Google Ads for Contractors: Where Should Your Budget Go?

You set a budget. Ads go live. A few calls come in. But you still do not know if you are making money or just … Read more

How to Create Content That Works for People and AI

Content isn’t just competing with other blogs anymore. It’s competing with AI answers. Bain & Company found 80% of consumers rely on AI summaries for … Read more

Why is marketing to “everyone” a bad idea? – Ask EZ

Many small businesses are hesitant to pick a niche or narrow their target market. But identifying your ideal customer makes your marketing so much easier.

How Do I Write Better Sales & Marketing Copy? – Ask EZ

Learn this simple, proven copywriting formula that you can use in nearly any situation to write more persuasive sales and marketing copy.

Why is Empathy So Important In Your Marketing? – Ask EZ

Especially during a crisis, people talk a lot about being empathetic in your marketing. But empathy is ALWAYS a critical part of your marketing message.

Should I be blogging for my business? – Ask EZ

This Week’s Question on Ask EZ: It seems like everyone is blogging nowadays. Should I be blogging for my business?

How do I avoid being too salesy? – Ask EZ

This Week’s Question on Ask EZ: I don’t want to come across as too ‘salesy.’ How can I avoid being a pushy salesperson?

13 Scary Advertising Statistics You Need to Know

As consumers increasingly tune out advertising, marketers are left wondering how to effectively advertise their business. Done well, paid advertising can be highly effective. Done poorly, however, advertising can be a budget drain, as these scary – but true – statistics (and infographic!) prove.