LanChester Grill & Hearth has seen a 200% increase in web traffic from Facebook marketing, Google Ads & SEO, as well as record attendance to their events.
“Great company to work with. Very nice people and they get results. Online marketing is constantly changing, and EZ Marketing will make sure they are getting you results.”
Why Digital Marketing Is Important for Your Business
You need a savvy internet marketing agency especially in a world of increasing competition, ever-changing technology, and customers with the attention span of a goldfish. It’s just harder and harder to market and grow your small business. But the core idea of marketing – whether digital or traditional – really hasn’t changed. Good internet marketing is all about reaching the right people with the right message at the right time.
Digital marketing is how you reach today’s hyper-connected customer.
People are spending more time online than ever. We’re here to help you reach your customers where they are – whether it’s through social media, search engine marketing, pay per click ads, email marketing or more.
As a full-service internet marketing agency, we’re experienced in delivering a wide range of online marketing services. Let our team of experts make your marketing EZ!
Our Digital Marketing Services
Search Engine Optimization
Don’t get lost on Google. Drive more targeted web traffic by optimizing your website and enhancing your domain authority.
- For businesses who need to reach a national audience
- Various service packages to fit your needs
- Latest SEO techniques
Local SEO
Can your local customers find you online? Make sure your business information is accurate and consistent across hundreds of online directories.
- For local, small businesses with a physical location
- Business directory listing management
- Website optimization & link building
Google My Business
Google’s new algorithms have placed more importance on local search, which means it’s more critical than ever to optimize your Google My Business local listing.
- Be more visible on Google
- Optimized local listing
- Stay fresh with weekly posts
Facebook Marketing
Leverage the world’s largest social media platform to grow your audience and engage your customers. Start a conversation with your targeted prospects and turn them into raving fans of your business.
- Complete Facebook page management
- Boosted posts
- Facebook ad design & management
Google Ads
Pay-per-click (PPC) advertising can drive hundreds of qualified prospects to your site. Our Google Certified team can help build your paid search or digital advertising campaign.
- Drive more traffic to your website
- Research-driven keywords & ad copy
- Ongoing Google AdWords campaign & budget optimization
Email Marketing
Build your list of qualified subscribers and keep in touch with them regularly to stay top of mind and nurture them toward becoming loyal customers.
- Email campaign design & copywriting
- Email list segmentation
- Customized landing pages
We’re a full-service digital marketing company! Learn more about our traditional and print marketing services.
The Role of Digital Marketing
In the past, many small businesses have relied totally on word of mouth and traditional marketing. But technology has drastically changed the way we do business. A billboard and an ad in the newspaper aren’t enough to get customers to buy your products or services anymore.
Happily, digital marketing provides a huge opportunity to reach your prospects and customers where they’re spending the most time – online.
Here are just a few of the benefits of online marketing:
- Digital marketing makes small businesses more competitive – in the large online marketplace, digital media levels the playing field and gives small businesses the opportunity to stand out, even against big corporations.
- Digital marketing provides higher ROI – digital marketing is a cost-effective way for your business to reach a wide audience, even on a small budget. In fact, digital marketing generates as much as 8x more revenue than traditional methods.
- Digital channels are easy to track – with all the analytics tools out there, it’s easy to measure your internet marketing and know immediately what’s working and what’s not.
- Online marketing helps you target the right audience – digital ads have advanced targeting options that let you focus and personalize your message to reach the people who are most likely to buy your products or services
- Internet marketing connects you with your customers – because digital marketing is interactive, it allows you to learn exactly what your customers are looking for and engage with them directly.
Digital Marketing Strategy
When considering online marketing services, too many businesses want to jump right into tactics. But taking the time to plan and document your strategy sets the stage for success.
This template will help you identify steps to achieve your marketing goals and jumpstart the conversation with your internet marketing agency.
How We Make Digital Marketing EZ
We really get to know your business
Internet marketing services aren’t one-size-fits-all. Part of the challenge (and the fun) of marketing is that every business is a little different. Successful marketing starts by knowing who you are as a business and who your customers are.
Our digital marketing strategy is built upon a proven process that begins with Deep Understanding. We kick off every project with a discovery meeting where we make sure we understand your business, your goals, and your ideal customers.
From there, we can craft an approach that’s specific to your business, so we can get the right message in front of your target audience and turn them into customers!
We’re your team of experts
When it comes to digital marketing, there’s a lot to know. Every day there’s a new platform, a new technology, or a new algorithm, and no one person can keep on top of all the changes (and if they could, they would probably be an insufferable know-it-all).
That’s why we don’t have just one marketing expert. We have a whole team of experts who understand marketing in general and bring specialized knowledge in different areas.
Need help with social media? We’ve got a team for that. Struggling with website optimization? Our SEO experts can help! Want to refresh your website content or start up an email newsletter? Talk to our copywriters! No matter your internet marketing strategy, we’ve got a digital expert who would be happy to help you!
We measure and report on everything
Famous mathematician Karl Pearson once said, “That which is measured improves. That which is measured and reported improves exponentially.”
We agree, Karl.
Too many internet marketing agencies skip out on reporting, leaving you unsure of what you’re paying for, and whether it’s working or not. We always want you to know three things: 1) what we did 2) what the results were and 3) what we’re doing next to improve.
We put tracking and analytics in place for all of our digital marketing services, so we can constantly monitor everything. Then, we send you easy-to-understand reports every month, showing you clear results. We’ll even walk you through your reports, so you can be confident that you’re getting a good return on your marketing investment.
Digital Marketing Examples
They Get Results
Your Local Internet Marketing Company
We know what it takes to market a local small business – because we are one! As a Lancaster, PA digital marketing agency, we’ve helped hundreds of local businesses grow online and grow their businesses. We’d love to do the same for you! Learn more about our local services:
Ready to get started?
