Your Facebook Business Page is like a second outpost for your business online. Nearly all of your customers will visit your website at some point before they buy from you. More and more are visiting your company Facebook page as well to learn more about your business. Make sure you’re creating the best impression possible […]
As a fun holiday break from our typical posts, we’d like to share our own rendition of a classic holiday favorite, courtesy of our resident poet laureate, Bill Hager. Wishing you all Happy Holidays and a very Happy New Year! Your EZMarketing Team
Regardless of what tactics they’re using, marketers want to measure the effectiveness of their marketing. One of the great things about digital marketing is the abundance of tools and analytics that make it easy to measure your marketing results. But what about print marketing? How do you measure the impact of traditional tactics like signage, […]
Your website can be a powerful tool to generate leads for your business – if you use it correctly. Unfortunately, many businesses don’t optimize their websites to convert leads. The result: missed opportunities and missed sales. Here are a few ways to effectively generate leads with your website – and some pitfalls to avoid.
The term “advertising” can leave a sour taste in our mouths. As consumers, we’re learning to block ads, skip commercials and otherwise tune out advertising messages. As marketers and business professionals, we’re faced with the question of how to effectively advertise our business. And make sure we’re spending our ad dollars wisely. Done well, paid […]
Nearly all businesses today are doing some form of content marketing – 91% according to the most recent industry study. Despite that, many marketers are still not seeing the results they want from their efforts. They write blogs, but no one reads them. They send out emails, but no one opens them. No one will […]
When you go to an educational conference, you probably expect to learn a couple new tips, hear some new ideas, and meet a few new people. It’s rare that a conference is so jam-packed with valuable knowledge that it impacts how you do business. That’s exactly what happened to us at INBOUND 2017.
The blessing and the curse of Google Adwords is that you can spend whatever amount you want. Adwords lets you set your maximum budget, with no minimum daily ad spend. So if you want to spend exactly $823.47 a month and not a penny more, you can. So the real question is: how much should […]
If you’re new to pay-per-click (PPC) advertising, it can be confusing to figure out exactly what someone means when they say “PPC.” Even if you’re already doing PPC, knowing how the process works helps you understand your costs and how to get the most out of your investment. Let’s dive in! What is PPC advertising? […]
How do you measure the success of your website? With Google Analytics alone, you have an overwhelming amount of data at your fingertips. You can’t measure everything, so which metrics are important for your website? Every business is different, and every website has different goals. Regardless, the metrics you should be focusing on are the […]