"EZ marketing is a great company to work with for all your marketing needs. We rely on them to keep us up to date on today’s marketing trends and they do an excellent job. Communication with them is great as well, we have regular meetings to review our marketing statistics and our goals and recommend changes to meet those goals."
Why Local SEO Services Are Important
Getting found online is important for any business. But for small businesses especially, being visible to customers who are looking to find local businesses for products and services can make or break your business.
Customers Need Local Search Results
Regardless of how popular the Amazons of the world get, people want the convenience of nearby products and services.
Just think about how often you’ve searched for something “near me.” Nearly half of all Google searches have local intent.
Our local SEO services will help you reach highly qualified prospects in your area who are specifically looking for products and services like yours. Also, because location-based searches often result in calls and visits to your small business, local search optimization is a great way to get new customers.
Local Search Optimization Helps You Rank Higher in Google
How often have you done a local search and seen a map pop up? This is called Google’s “local pack,” and it highlights the most local businesses for the search. Our Lancaster SEO company can help you show up in the local pack and map results – above normal search results.
Google also looks at online business directories to verify your business information. If your business name, address, and phone number (NAP) aren’t consistent, Google may not list your business in search results.
By geo-targeting keywords, managing your local business listings, and more, our agency can help build trust with Google so they display you higher in search.
Local Business Listings are Free Advertising
There are thousands of free online business listings where you can add your business information (think Yellow Pages). It’s free exposure for your business!
The problem is many of these business listings sites get your info wrong, which can hurt your local search ranking. Google relies on accurate listings to decide whether to list your business in local search results or not.
As part of our digital marketing services, our SEO company manage all your business directory listings, ensuring that your information is accurate, consistent, and optimized for local keywords so both Google and your customers can trust your information online.
Does SEO really work?
Unfortunately, some SEO companies have given search engine optimization services a bad reputation. Find out why SEO really DOES work!
DOES YOUR SEO COMPANY OFFER ALL THESE SERVICES?
Despite notions to the contrary, keyword research is the foundation of SEO marketing.
By starting out with keyword research, we discover the ideas and topics that your customers are searching for. We can even target locations to see how a customer may search differently from one area to another or across the entire nation.
Our SEO company also examines which keywords have the most relevance but also have the least competition. We focus on establishing a strong keyword as your foundation but make sure we include a host of semantic keywords that provide topical references.
This in-depth research lets us gauge just what keywords to attack to gain search rankings. It’s a combination of science and art that only professional SEO consultants acquire.
It’s how a local SEO company like ours can deliver more traffic to your website and do it affordably.
It pays to be one of the best website design companies in Lancaster!
Our website designers will optimize your website to improve your Google rankings. They do that by working in concert with our SEO services staff.
We also double-check your overall website design’s structure as well as metadata like title tags, alt tags, and meta descriptions.
Yes, our SEO company still pays attention to meta descriptions so that we can include appropriate calls-to-action to increase click-throughs to your website.
Search engines look for sites that provide the best and most relevant answers to your customers’ questions. Those are the sites that rank well in search.
Our SEO services will help put you on the map by …
- Producing high-quality content that positions you as an expert and
- Building diverse backlinks to your that tell search engines you’re an authority on that topic.
For local businesses, we specifically pursue links from Lancaster, PA publications and influencers so you rank better in local search.
It’s why having a local SEO company is a major benefit.
Business Directory Listings
There are literally thousands of online directories where your business listing can appear (think Yellow Pages, Yelp, social media sites, etc.). Unfortunately, many of them are incomplete, inconsistent, or just flat out wrong.
Our SEO company uses various tools to monitor your business directory listings and make the necessary corrections across key directories and central listing aggregators so that your information is accurate and consistent.
Doing so helps build trust with search engines and makes Google more likely to display your business and website design to local customers.
One of the biggest challenges business owners have when working with an SEO agency is knowing whether or not your marketing is working or not. We get it – you want to know you’re making a good investment.
That’s why our agency provides monthly reporting of your organic search results. Every month, we’ll send you detailed, but easy-to-understand reports, that show you how your SEO marketing is performing when it comes to:
- Search visibility
- Organic traffic growth
- Top 10 search rankings
- Potential high volume keywords
We use industry-standard packages like SEMrush, Google Analytics, and others to track and report for you
More important, we don’t just report. We use the data we collect to adjust and improve your SEO program.
And remember, because our SEO services are right here in Lancaster, your account manager is close at hand and happy to review your reports with you.
Technical SEO involves optimizing all the behind-the-scenes aspects of your website design to help search engines better index and crawl your site. What it means for you is that we deal with all the nitty-gritty details that help your web pages rank better in search engines.
Other SEO companies don’t want to deal with technical SEO because it’s so… well… technical. But our Google-certified SEO experts will do a thorough audit of your website to identify even the smallest issues that might hurt your search visibility.
Our technical SEO services focus on your site structure to ensure that every page is accessible, provides uniquely valuable content, and avoids dead links or duplicate content that confuse search engines. We’ll even add structured data, or schema markup, which helps search engines understand your website, your content, and your business better than ever.
Our web designers can also check your website coding to make sure it loads fast – a key factor for SEO results, especially on mobile devices.