"EZ marketing is a great company to work with for all your marketing needs. We rely on them to keep us up to date on today’s marketing trends and they do an excellent job. Communication with them is great as well, we have regular meetings to review our marketing statistics and our goals and recommend changes to meet those goals."
Our SEO agency with offices in Lancaster, PA provides SEO marketing services for small businesses throughout Central PA including nearby York and Harrisburg markets. We know how critical it is that your local business customers know exactly where to find you and how to contact you when they conduct a search for businesses. When they Google your business name, you want to show up at the top of the results.
That’s why our local SEO services are specifically designed to ensure that you’re visible in search rankings and that potential customers always find your accurate contact information in your business directory listings.
Our services don’t stop with just Lancaster SEO marketing. We support local small businesses with PPC marketing, email marketing, geofencing marketing, and more. And oh yeah, our web designers can do a nice job of redesigning your website if you need help there, too.
Why Local SEO Services Are Important
Getting found online is important for any business. But for small businesses especially, being visible to customers who are looking to find local businesses for products and services can make or break your business.
Customers Need Local Search Results
Regardless of how popular the Amazons of the world get, people want the convenience of nearby products and services.
Just think about how often you’ve searched for something “near me.” Nearly half of all Google searches have local intent.
Our local SEO services will help you reach highly qualified prospects in your area who are specifically looking for products and services like yours. Also, because location-based searches often result in calls and visits to your small business, local search optimization is a great way to get new customers.
Local Search Optimization Helps You Rank Higher in Google
How often have you done a local search and seen a map pop up? This is called Google’s “local pack,” and it highlights the most local businesses for the search. Our Lancaster SEO company can help you show up in the local pack and map results – above normal search results.
Google also looks at online business directories to verify your business information. If your business name, address, and phone number (NAP) aren’t consistent, Google may not list your business in search results.
By geo-targeting keywords, managing your local business listings, and more, our agency can help build trust with Google so they display you higher in search.
Local Business Listings are Free Advertising
There are thousands of free online business listings where you can add your business information (think Yellow Pages). It’s free exposure for your business!
The problem is many of these business listings sites get your info wrong, which can hurt your local search ranking. Google relies on accurate listings to decide whether to list your business in local search results or not.
As part of our digital marketing services, our SEO company manage all your business directory listings, ensuring that your information is accurate, consistent, and optimized for local keywords so both Google and your customers can trust your information online.
Local SEO Services Include:
Managing Your Business Directory Listings
Our Lancaster SEO company will manage thousands of your online business listings to ensure that all your information is accurate and prevent search engines from getting confused by conflicting information.
Our agency starts by claiming your business on free business listing sites, like Google My Business. Setting up your GMB profile also allows us to verify your exact business name, address, phone number, etc. we’ll use to correct your other local listings.
Finding and fixing every single listing individually would be impossible. That’s why we partner with the top data providers, which is where most directories pull their information. We correct wrong information, eliminate duplicates, and vigilantly monitor your listings, so they stay correct.
Google My Business Optimization
Your Google My Business listing provides a simple way for potential customers to find and contact your local business when they search for businesses. Plus, it’s obviously Google’s favorite local listing.
Our SEO agency will set up and optimize your Google My Business profile to maximize your visibility in Google Maps and Search. We also do weekly posts and photo uploads so we can display your latest news, promotions, and content on Google. And because we love measuring stuff, we’ll provide monthly reports on how your business is being found in local search to support conversions.
Check out our Google My Business service page for more details.
Online reviews are incredibly important to your business. In fact, 85% of consumers trust online reviews as much as personal recommendations.
Not only are they a huge influence during customers’ buying decisions, but they can also affect your search rankings. Local SEO services let you know what people are saying about you online. We’ll alert you when new reviews are posted, so you can thank a supporter or respond promptly to negative comments.
Schema, or structured data, is a type of coding that speaks to search engines. It’s like talking to robots in their own language.
We routinely add schema markup to your website design so search engines can better understand what your business, products, and services are all about. Schema markup makes you much more likely to display in featured search results and gain higher quality traffic from organic search. If your SEO agency isn’t using schema markup, you might want to talk with our agency!
We believe in visibility to you as well as search engines. That’s why we report on all of our SEO marketing campaigns, so you can clearly see our progress.
We provide detailed reports on your visibility vs. your competitors, local keyword rankings, business directory listing accuracy, reputation insights, and your latest reviews.
You get everything as part of the standard service offering from our SEO agency in Lancaster.