Website Design and Development

Website Design that You, Your Customers, and Google Will All Love

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Ready to get a great website?

Our web team is happy to help!

Why Web Design Is Important

Professional website design and development helps deliver a powerful marketing tool for your business. Most of your customers will visit your website before doing business with you – that’s your chance to tell your story and show them what you’re all about. Is your website creating the best possible impression for your business?

In our 20+ years as a website design company, we’ve seen both good and bad website design. We know how frustrating it is when your site is outdated, doesn’t look professional, and isn’t generating leads.

That’s why our website design and development services focus simply on creating great websites that work: for your customers, for search engines, and for you.

Our Web Design & Development Services

Responsive Web Design

If you’re like just about everyone, you probably have a smartphone. Or a tablet. Or both. Your customers do too. And they’re using those mobile devices to visit your website. In fact, more than 50% of all Google searches are now made on mobile devices.

So your website needs to be mobile-friendly!

That’s where responsive web design comes in. Responsive websites adapt to fit whatever device each person is using. So regardless of whether your customers are viewing your website on a phone, tablet, laptop or desktop, your website will look and function great on every device.

Responsive web design comes “standard” with every website we develop because we know that in today’s world, mobile-friendly is no longer an option; it’s a requirement. If you have an existing site that’s not responsive, we can also convert it to be mobile-friendly.

Search Engine Optimization

Even the most beautiful web design won’t do you any good if no one can find it. 89% of customers start their buying process with a search engine, which means getting found online is more important than ever. In order for your website to be effective, it needs to be optimized to rank on Google and other search engines. That means you need a strong SEO company supporting you.

There are a lot of website design and development companies out there that can build a pretty website, but they don’t know the first thing about optimizing that website for search.

At EZMarketing, we’re more than just a web design company. In addition to our team of web designers and web developers, we have a full team dedicated to Search Engine Optimization. With our expertise, we’re able to build SEO best practices into your website from the very beginning. After launch, we can also provide a full range of professional SEO services to drive even more traffic to your site.

User Experience

Your website design should make it as easy as possible for people to navigate around and find what they’re looking for. If your website is hard to understand or get around, your visitors will quickly move on to your competitors.

Happily, our web developers love making things EZ (that’s why it’s in our name)!

When we build a website, we design with user experience in mind. We think about things like: How do we help your customers quickly find the right product/service? Does your website load quickly? Is it easy for potential customers to contact you?

Talk to our website design and development experts today about how you can get a user-friendly, UX focused website that makes it easy for your customers to do business with you.

Our Process for Website Design

EZ 2 Work With, Happy 2 Help

We don’t just care about delivering a great website (although that’s very important) – we care about making the whole process easy for you! We know how frustrating the website design and development process can be without good communication. When you work with us, your web project manager will communicate our progress every step of the way. Plus, we’re always available and responsive when you have changes or questions, so you can trust that both you and your website are in good hands.

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Step 1:

Discovery

We start by getting to know each other! We’ll introduce you to your team and discuss your business and your goals. We’ll also conduct a site audit of your existing website and assets so we can set expectations and timelines for your website project.

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Step 2:

Planning

This is the most important step of the whole process. Based on your goals, we define your sitemap, or blueprint, for your website. From there, our designers will mockup your website homepage and our copywriters will start crafting messaging that matches your business.

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Step 3:

Development

Once you approve the initial design, we start coding. This is where the behind-the-scenes magic happens to make your design into a functional reality, including, navigation, forms, buttons, responsive design, and search-friendly optimizations.

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Step 4:

Review & Testing

By this point, we have a fully functioning beta (test) site ready. We’ll review it with you in detail to make sure it looks, reads, and performs as expected. We’ll also have our internal team proofread every page on your website and comprehensively test all links and forms to make sure your website is error-free.

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Step 5:

Launch

It’s the moment you’re waiting for – prep the champagne! When you say, “GO” we do one final quality assurance check and take your site live. We’ll inform you as soon as your new site is up and provide you with a launch document.

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Step 6:

Maintenance Maintenance Plan

Our support continues long after launch. We’ll provide training on how to update your website using the WordPress CMS, or you can contact us to take care of ongoing changes for you with our website maintenance plans. We will also provide tracking on how your website is performing.

What goes into the best website design?

A great website involves a lot of moving parts: a clear plan and sitemap, attractive website design, simple user experience, and more. The Business Owner’s Guide to Designing a Website for Your Business will teach you all the basics of what separates an OK website from the best website.

Whether you’re doing the work yourself or looking to an internet marketing agency for web design and development services, this comprehensive free guide will help you make your next website project a success.

Business Owner's Guide to Designing a Website book

They Make the Process Simple for Me

“I’ve worked with EZMarketing’s web and design team for many years including our last two major web site redesigns. From start to finish, the team is thorough and make the process simple for me. They are quick to respond to changes and new ideas, and they always bring fresh ideas to our online resources.”

– Steven Hoeltzel, Lancaster PETS

475% increase in bookings by leveraging professional website design

Hess’s Barbecue needed to expand beyond the corporate catering business and highlight their wedding catering. Since launching a beautiful new web design, they’re standing out from their competitors and doubling their bookings year-over-year.

Central Pennsylvania

Web Design Services for Small Business

We’ve proudly delivered websites for customers all across the country, but as a web design company in Lancaster, PA  we especially love working with local businesses. Learn more about how we’ve helped other local PA businesses get great websites.

Kevin special image

This is Kevin

It’s pretty much impossible not to like Kevin (we’ve tried). Not only is he always happy to help, but he’ll also make your life easier during your next web project by keeping everything running smoothly. And we bet he’ll put a smile on your face along the way. Talk with him about our website design and development services.

Let’s Talk

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