“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”
- John Wanamaker
If this sounds like you, you’re not alone. For many small businesses, marketing has become an expense, rather than an investment in the company's growth.
But you can fix this!
Successful marketing starts with a plan. If you’re committed to growing your business, this quick and easy 7-minute self-assessment quiz is a great first step to identify the strengths and weaknesses of your marketing, so you can improve!
Let's Get Started!
We can clearly and confidently explain our Unique Selling Proposition (USP) and why a prospect should choose us over our competitors
We have a clearly defined target market and can describe our ideal customer in detail (both demographics and psychographics)
We know the average lifetime value of a customer and how much we can afford to spend to get a new customer
We have a written marketing plan that is tied to our strategic vision and business goals
We have a basic “branding” package that includes a logo, colors, and designs that are consistent throughout all our marketing (website, business cards, print collateral, sales materials, etc.)
Our marketing uses compelling messaging that shows the benefits of our products/services and contains strong copy that drives our target audience to act.
We have multiple (1-3) different marketing initiatives in place that consistently generate high-quality leads/sales for our business
Rate the effectiveness of the following marketing tactics at generating leads or other meaningful results for your business:
Your Website
Search Engine Optimization
Digital Ads (Google Ads, Facebook ads, mobile ads, etc.)
Tradeshows/In-person Events
Other (please specify in comments box below)
We have a system in place to track prospects throughout the sales process and we know the source of every lead/sale
We regularly review and report on our marketing results to help us make adjustments that maximize our efforts
