EZAcademy

Be a smarter marketer

Practical articles, info-packed seminars, and free resources, straight from our team of experts.

Featured Resources


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7 Unexpected Things You Can Do With Google My Business

An optimized Google My Business (GMB) profile is critical if you want people to find your local business online. Check out these unexpected things you can do on GMB to enhance your online presence.

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The Time-Starved Marketer’s Guide to Easy Buyer Personas

Want to gain deep insight into your ideal customer, without it taking forever? Check out our guide for easy buyer personas. (Includes free downloadable template)

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How to Get Better Results from Your Marketing

Great marketing requires a solid, measurable and repeatable process. Learn how our proven marketing process can help you create a successful strategy for your business.





How to Make a Website Plan (With Worksheet)

There are many elements that go into a website: design, images, copy, structure, coding, and the list goes on. All of these are important, but the single most important factor that impacts your website’s success is planning.

How to Tell if Your SEO is Successful

Whether you’re doing search engine optimization in-house, or you’ve hired an SEO agency, one of the biggest questions we get from marketers and business owners is how to tell if their SEO efforts are working or not.

Why SEO is Important and Why You Should Care

Search engine optimization certainly isn’t new, and at this point, most businesses know that it can help drive more website traffic. Despite this, only 55% of small businesses have invested in SEO. Too many businesses think ...



Fall 2018 Seminar Schedule


Master Your Marketing: How to Build a Successful Marketing Plan – Fall Session


Take control of your marketing with a strong strategic plan. We’ll walk through our proven steps to create a marketing plan for your business that will help you invest your marketing dollars wisely and measure the results, so you know what’s working!

Date Time Location
October 12, 2018 8:30-10:00 AM BIA of Lancaster County, 204 Butler Ave, Lancaster

The Secrets to a Great Website – Fall Session


Discover the keys to improving your website to achieve your goals. We’ll show you how to capture the fleeting attention of your visitors and drive them to profitable action, along with plenty of practical tips and real-life examples.

Date Time Location
November 8, 2018 8:30-10:00 AM BIA of Lancaster County, 204 Butler Ave, Lancaster



Recorded Seminars



How to Get Better Results from Your Marketing


Learn how to develop a marketing process by utilizing the right tools and messaging to reach your targeted customer.



Content Marketing 101


Discover the value of content marketing and why 86% of businesses are successfully doing it for better results with their SEO efforts.



Using PPC to Improve Your Bottom Line


Learn how a comprehensive PPC strategy can help grow your business by getting your message in front of the right people, at the right time.



SEO Strategies to Drive Revenue


Find out how implementing strategic tactics within your SEO campaign can increase your company's bottom line.



An Introduction to E-Commerce


Whether you have an existing retail store and want to expand your online reach, or if you're just developing a new product line to sell through your site, an e-commerce website can help grow your business to the next level.



Developing a Successful Website


Explore the secrets of a website that engages visitors and generates greater leads, conversions, and sales.


Market Like You Mean It


Discover how to build a solid marketing strategy and walk through a range of digital marketing tactics you can use to general real, measurable results for your business.




This is Chris

Chris likes to talk. A lot. Thankfully, Chris also has a wealth of experience and knows a ton about marketing. With these powers combined, Chris presents super-valuable seminars and is always happy to offer his expertise. If you ever have questions about your marketing, chat with Chris.