Digital Marketing Tips

Be a smarter marketer

Practical articles, info-packed seminars, and free resources, straight from our team of experts.

Featured Resources


[Video Series] Ask EZ
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[Video Series] Ask EZ

Have a marketing question that you don't know how or where to look for the answer? Subscribe to Ask EZ, our weekly video series to get REAL answers to your marketing questions.

[Guide] Business Owner’s Guide to Designing a Website
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[Guide] Business Owner’s Guide to Designing a Website

This guide gives small business owners a comprehensive overview of everything you need to know to design an effective website for your business.

[QUIZ] Marketing Self-Assessment Survey
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[QUIZ] Marketing Self-Assessment Survey

Not sure if you're wasting money on marketing? Take our quick, online survey to identify holes in your marketing strategy!





  • What can I do to get found online? - Ask EZ

    This Week's Question: My customers can't find my business when they search on Google. What can I do about that?

  • Does Your Web Designer Really Get It?

    Let’s be honest … when it comes to web designers and web developers in the local Lancaster, Harrisburg, and York markets, you have plenty to choose from. Each one will tell you they have the know-how to give you the best website design. But if that’s the case, why are there so […]

  • A Guide to Digital Marketing

    Marketing of any kind, whether it’s called digital marketing, internet marketing, or even online marketing, is all about getting your message in front of customers and prospects. Once you’re in front of them, good marketing is about differentiating your product or service from your […]



Spring 2019 Seminar Schedule


How to Identify the Perfect “Right Fit” Customer


In this practical, hands-on workshop, we’ll help you get laser-focused on how to target the right customer for your business.

Date Time Location
February 20, 2020 8:00 - 9:30 AM EZMarketing, 111 Centerville Road, Lancaster

STAND OUT: How to Differentiate Your Business and Craft a Message that Sells


In this workshop, we’ll help you define a Unique Selling Proposition that sets you apart from your competitors – even if they do the same thing! We’ll also share simple writing secrets you can use to craft an effective marketing message that compels your customers to act.

Date Time Location
March 19, 2020 8:00 - 9:30 AM EZMarketing, 111 Centerville Road, Lancaster

How to Build a Successful Marketing Plan


Take control of your marketing by starting with an effective marketing plan. In this workshop, we’ll teach you our proven 5-step marketing process and show you how to invest your marketing dollars in tactics that make sense for your business.

Date Time Location
April 16, 2020 8:00 - 9:30 AM EZMarketing, 111 Centerville Road, Lancaster



Recorded Seminars



The Business Owner's Guide to Designing a Website For Your Business

The Business Owner's Guide to Designing a Website For Your Business


Learn everything you need to know to create an effective website for your business with this comprehensive online guide, including tips and best practices for planning, design, content, user experience and analytics.




How to Get Better Results from Your Marketing book

How to Get Better Results from Your Marketing


Learn how to develop a marketing process by utilizing the right tools and messaging to reach your targeted customer.



Content Marketing 101 book

Content Marketing 101


Discover the value of content marketing and why 86% of businesses are successfully doing it for better results with their SEO efforts.



Using PPC to Improve Your Bottom Line book

Using PPC to Improve Your Bottom Line


Learn how a comprehensive PPC strategy can help grow your business by getting your message in front of the right people, at the right time.



SEO Strategies to Drive Revenue book

SEO Strategies to Drive Revenue


Find out how implementing strategic tactics within your SEO campaign can increase your company's bottom line.



An Introduction to E-Commerce book

An Introduction to E-Commerce


Whether you have an existing retail store and want to expand your online reach, or if you're just developing a new product line to sell through your site, an e-commerce website can help grow your business to the next level.



Developing a Successful Website book

Developing a Successful Website


Explore the secrets of a website that engages visitors and generates greater leads, conversions, and sales.


Market Like You Mean It book

Market Like You Mean It


Discover how to build a solid marketing strategy and walk through a range of digital marketing tactics you can use to general real, measurable results for your business.




Tom learning page

This is Tom

With over 20 years of experience as the owner of a web design company, Tom knows a lot about business and marketing. While Tom shares his knowledge in articles, videos, and even books, what he loves most is talking with local business owners. If you have a question about marketing or growing your business, talk to Tom.

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