Practical articles, info-packed seminars, and free resources, straight from our team of experts.
[Video Series] Ask EZ
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[Guide] Business Owner’s Guide to Designing a Website
This guide gives small business owners a comprehensive overview of everything you need to know to design an effective website for your business.
[QUIZ] Marketing Self-Assessment Survey
Not sure if you're wasting money on marketing? Take our quick, online survey to identify holes in your marketing strategy!
How do I figure out my ideal customer? - Ask EZ
This Week's Question: How do I figure out who the "right" customer is for my business?
How do I avoid being too salesy? - Ask EZ
This Week's Question: I don't want to come across as too 'salesy.' How can I avoid being a pushy salesperson?
What should I post on social media? - Ask EZ
This Week's Question: I have a social media page for my business, but I rarely update it, because I don't know what to post. What should I post?
Spring 2019 Seminar Schedule
How to Identify the Perfect “Right Fit” Customer
In this practical, hands-on workshop, we’ll help you get laser-focused on how to target the right customer for your business.
|February 20, 2020||8:00 - 9:30 AM||EZMarketing, 111 Centerville Road, Lancaster|
STAND OUT: How to Differentiate Your Business and Craft a Message that Sells
In this workshop, we’ll help you define a Unique Selling Proposition that sets you apart from your competitors – even if they do the same thing! We’ll also share simple writing secrets you can use to craft an effective marketing message that compels your customers to act.
|March 19, 2020||8:00 - 9:30 AM||EZMarketing, 111 Centerville Road, Lancaster|
How to Build a Successful Marketing Plan
Take control of your marketing by starting with an effective marketing plan. In this workshop, we’ll teach you our proven 5-step marketing process and show you how to invest your marketing dollars in tactics that make sense for your business.
|April 16, 2020||8:00 - 9:30 AM||EZMarketing, 111 Centerville Road, Lancaster|
The Business Owner's Guide to Designing a Website For Your Business
Learn everything you need to know to create an effective website for your business with this comprehensive online guide, including tips and best practices for planning, design, content, user experience and analytics.
How to Get Better Results from Your Marketing
Learn how to develop a marketing process by utilizing the right tools and messaging to reach your targeted customer.
Content Marketing 101
Discover the value of content marketing and why 86% of businesses are successfully doing it for better results with their SEO efforts.
Using PPC to Improve Your Bottom Line
Learn how a comprehensive PPC strategy can help grow your business by getting your message in front of the right people, at the right time.
SEO Strategies to Drive Revenue
Find out how implementing strategic tactics within your SEO campaign can increase your company's bottom line.
An Introduction to E-Commerce
Whether you have an existing retail store and want to expand your online reach, or if you're just developing a new product line to sell through your site, an e-commerce website can help grow your business to the next level.
Developing a Successful Website
Explore the secrets of a website that engages visitors and generates greater leads, conversions, and sales.
Market Like You Mean It
Discover how to build a solid marketing strategy and walk through a range of digital marketing tactics you can use to general real, measurable results for your business.