You need a solid content strategy because buyers today are more informed than ever. They research online before they ever contact you, and they have very little tolerance for being “sold to”. They want easy access to information on their terms. Plus, they don’t want to buy from just anyone – they want to buy from someone they know they can trust.
That’s where content strategy and creation comes in. We’ll work with you to understand your business and industry and develop high-quality content to compel your target audience to action, so they come to you, rather than the other way around. With a solid content strategy, we can help you attract more traffic, generate more leads and funnel prospects through your sales process, all while positioning your brand as a trusted industry leader.
Why Content Strategy?
It attracts more traffic to your website
Your potential customers are searching for information online. The more of their questions you can answer with valuable, non-promotional content, the more likely they are to find you and click through to your website.
It drives conversions
With strategic content and well-placed calls to action, you can drive your customers to take the next step toward buying, whether that’s subscribing to your e-newsletter, downloading an e-book, or checking out your latest infographic.
It’s critical to today’s SEO
Quality website content is one of Google’s top ranking factors. You’re much more likely to show up in search results if you’re producing relevant, valuable content. Outreach and link building are also a huge part of SEO demanding sharable content that’s compelling to your audience.
It powers your social media
Social media is a great way to engage with your customers and prospects. But your Facebook feed’s going to look mighty empty without something valuable to share. Create relevant content – maybe with a little fun – to power your social media presence.
It builds your brand’s reputation
Not only does quality website content help get your name out there and build brand recognition, but it also gives you the opportunity to be helpful to your prospects before they even become customers. This builds trust and authority for your business.
Speaking of Content Strategy ... How About a Free e-Book?
- What “content marketing” means and why it’s so important
- Why you should do content marketing
- 5 steps to develop great content
- How content strategy can boost your SEO efforts
- Types of website content you should consider creating
- Where and how to share and promote your content
- How to measure the success of your content marketing efforts