website checklist
Not sure if your website is actually doing its job? This checklist walks you through the must-have elements that turn visitors into leads.
Every website is a little different, but every good website needs an attractive design, great content, and a smooth user experience.
This simple checklist will help you evaluate your website to ensure that you have the right elements to make your website more effective.
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CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
WhatConverts is a call tracking and lead intelligence platform that captures and attributes leads — including phone calls, form submissions, and chat interactions — to the marketing campaigns, keywords, and traffic sources that generated them. It uses dynamic number insertion (DNI) to swap phone numbers on the page in real time, enabling accurate tracking of which marketing efforts drive inbound calls and conversions.
Service URL: www.whatconverts.com (opens in a new window)
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
LinkedIn Insight is a web analytics service that tracks and reports website traffic.
Service URL: www.linkedin.com (opens in a new window)
Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.
Service URL: policies.google.com (opens in a new window)
Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.
Service URL: policies.google.com (opens in a new window)
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
Service URL: www.youtube.com (opens in a new window)
Meta Pixel is an analytics and advertising tool by Meta (Facebook) that tracks visitor activity on your website to enable ad targeting, conversion tracking, and audience building across Facebook and Instagram.
Service URL: www.facebook.com (opens in a new window)
LiveIntent is an advertising and audience targeting platform that helps brands reach audiences through email newsletters and websites using a people-based identity graph.
Service URL: liveintent.com (opens in a new window)
GoHighLevel is an all-in-one marketing, CRM, and call tracking platform. Its LeadConnector backend powers lead capture, call tracking, and dynamic number insertion.
Service URL: www.gohighlevel.com (opens in a new window)
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