Using PPC to Improve Your Bottom Line

Unravel the Mysteries of PPC

PPC, Adwords, CPC, Quality Score – there’s so much jargon around the pay-per-click advertising world. We’ll help demystify these terms and show you how you can leverage PPC advertising to reach the right people with the right message at the right time.

What You’ll Learn:

• What a pay-per-click advertising model is, and where it’s used
• How Google Adwords and the Ad Auction work
• Ways to reach your prospects with PPC advertising
• How to plan and implement your own PPC campaign