With optimized website design and local SEO services, York, PA-based Heidler Roofing saw a whopping 120% jump in their organic search traffic and 10x more leads!
"I love working with the EZMarketing team. They are extremely knowledgeable and they work hard to take care of all our marketing needs. They cover all aspects of marketing, which makes my job so much easier."
Local SEO for York
Top SEO Services Near You
Nearly half of all searches are looking for products and services nearby. Are your local York area customers able to find your business?
Local SEO is ideal if your small business has a physical location, and you want customers in and around York to see you on Google search, maps, and local directories.
By boosting local searches with appropriate location tagging and “near me” searches, our SEO company can substantially improve your search engine rankings.
We’ll help you target the right keywords that can differentiate you from other local businesses. And we’ll develop a content marketing plan that effectively targets those keywords with optimized on-page content, blogs, videos, and more.
National SEO Marketing
Get SEO near you that focuses on best practices for on-page and off-page optimization as well as on keyword-rich content that helps new customers anywhere discover your products and services. Just what you need to tackle a national campaign.
We’ll conduct extensive keyword research to clearly decipher keyword difficulty and potential search volumes. We’ll also do our homework to understand your competitors’ SEO marketing so that searches can be differentiated to support rankings and boost organic traffic.
Plus, we’ll continually monitor and adjust your SEO program to make sure rankings and organic traffic increase to help drive sales.
Google My Business Optimization
Your Google My Business page profile is one of your key assets for ranking locally in Google searches. An optimized GMB profile will manage how your local business shows in Google Search and Maps.
Our nearby digital marketing agency will assist in optimizing your listing so that you appear more noticeably in Google. It’s a simple, but often overlooked SEO service that can make a difference when it comes to reaching potential customers.
More often it’s not one tactic that delivers results. It’s working with an SEO company that knows how to orchestrate a number of tactics to deliver serious results.
DOES YOUR SEO COMPANY OFFER ALL THESE SERVICES?
Keyword Research
Despite notions to the contrary, keyword research is the foundation of SEO marketing.
By starting out with keyword research, we discover the ideas and topics that your customers are searching for. We can even target locations to see how a customer may search differently from one area to another or across the entire nation.
Our SEO company also examines which keywords have the most relevance but also have the least competition. We focus on establishing a strong keyword as your foundation but make sure we include a host of semantic keywords that provide topical references.
This in-depth research lets us gauge just what keywords to attack to gain search rankings. It’s a combination of science and art that only professional SEO consultants acquire.
It’s how a local SEO company like ours can deliver more traffic to your website and do it affordably.
On-Page Optimization
It pays to be one of the best website design companies in Lancaster!
Our website designers will optimize your website to improve your Google rankings. They do that by working in concert with our SEO services staff.
You can depend on our web development team to fine-tooth comb each page of your website design and look for code issues, uncompressed images, uncompressed JavaScript and CSS styles … anything that can compromise your site health and performance and detract from potential search rankings.
We also double-check your overall website design’s structure as well as metadata like title tags, alt tags, and meta descriptions.
Yes, our SEO company still pays attention to meta descriptions so that we can include appropriate calls-to-action to increase click-throughs to your website.
Link Building
Search engines look for sites that provide the best and most relevant answers to your customers’ questions. Those are the sites that rank well in search.
Our SEO services will help put you on the map by …
- Producing high-quality content that positions you as an expert and
- Building diverse backlinks to your that tell search engines you’re an authority on that topic.
For local businesses, we specifically pursue links from Lancaster, PA publications and influencers so you rank better in local search.
It’s why having a local SEO company is a major benefit.
Business Directory Listings
There are literally thousands of online directories where your business listing can appear (think Yellow Pages, Yelp, social media sites, etc.). Unfortunately, many of them are incomplete, inconsistent, or just flat out wrong.
Our SEO company uses various tools to monitor your business directory listings and make the necessary corrections across key directories and central listing aggregators so that your information is accurate and consistent.
Doing so helps build trust with search engines and makes Google more likely to display your business and website design to local customers.
Monthly Reporting
One of the biggest challenges business owners have when working with an SEO agency is knowing whether or not your marketing is working or not. We get it – you want to know you’re making a good investment.
That’s why our agency provides monthly reporting of your organic search results. Every month, we’ll send you detailed, but easy-to-understand reports, that show you how your SEO marketing is performing when it comes to:
- Search visibility
- Organic traffic growth
- Top 10 search rankings
- Potential high volume keywords
We use industry-standard packages like SEMrush, Google Analytics, and others to track and report for you
More important, we don’t just report. We use the data we collect to adjust and improve your SEO program.
And remember, because our SEO services are right here in Lancaster, your account manager is close at hand and happy to review your reports with you.
Technical SEO
Technical SEO involves optimizing all the behind-the-scenes aspects of your website design to help search engines better index and crawl your site. What it means for you is that we deal with all the nitty-gritty details that help your web pages rank better in search engines.
Other SEO companies don’t want to deal with technical SEO because it’s so… well… technical. But our Google-certified SEO experts will do a thorough audit of your website to identify even the smallest issues that might hurt your search visibility.
Our technical SEO services focus on your site structure to ensure that every page is accessible, provides uniquely valuable content, and avoids dead links or duplicate content that confuse search engines. We’ll even add structured data, or schema markup, which helps search engines understand your website, your content, and your business better than ever.
Our web designers can also check your website coding to make sure it loads fast – a key factor for SEO results, especially on mobile devices.
120% Increase in Organic Traffic
This is Ray
SEO marketing requires research and analysis. Ray is here to make sure it stays EZ. While our local team is busy optimizing copy and running analytics, Ray makes sure we’re applying SEO best practices every step of the way, so you always get great service and great results.
Get Started, Talk to Our SEO Company Today
