“EZMarketing is a great company to work with for all your marketing needs. We rely on them to keep us up to date on today's marketing trends and they do an excellent job. Communication with them is great as well, we have regular meetings to review our marketing statistics and our goals and recommend changes to meet those goals.”
For small businesses, digital marketing in Lancaster, PA, or marketing anywhere for that matter, can seem daunting. That’s where our digital agency comes in. We’ll make your digital marketing EZ.
You know that your customers are online, but you’re not sure how to reach them. Should you use PPC marketing? Is a Facebook marketing campaign the right approach? Should you even use digital marketing?
There are so many different marketing platforms, it’s hard to know where to start. Plus, every day it seems like there’s a new Google update or algorithm that impacts your SEO marketing efforts. As a small business owner, you can’t be expected to stay on top of all the latest marketing trends. That’s our job.
Our job as a local digital marketing agency in Lancaster, PA starts by understanding your business. What do you sell? Why are your products or services better? How do does your competition market itself? And how do they try to differentiate themselves from your products and services? Most important, who are your customers and where do they go to learn about products and services?
Digital Marketing That Talks to Your Customers
The answers to these questions help us determine the messaging required to differentiate you. And, present that to potential customers. Equally important, it also tells us just what marketing tactics, or combination of tactics, to use to reach those customers.
An email marketing campaign is great for retaining and building ongoing relationships for existing customers. If you’re trying to reach teens, social media marketing using Snapchat could do the trick.
Trying to target customers when they’re most inclined to buy? Geofencing marketing could be a great option. Of course, ongoing SEO marketing almost always makes sense to hit potential customers when they’re doing targeted searches for a product or service.
Our digital marketing company supports Lancaster’s small businesses by understanding the ins and outs of the marketing world. That allows us to assemble effective campaigns, both online and offline, that are designed to drive website traffic, differentiate you from competitors, and grow your business.
Why Use Digital Marketing?
Many businesses make the mistake of going through the website design and development process and stopping there. They lose sight of the fact the most well-designed website in the world will go unnoticed without an ongoing marketing effort.
A powerful digital marketing campaign will drive traffic to your website. It will also help you stand out from your competitors and generate business results for your Lancaster small business. Here are just some of the benefits of digital marketing:
- Internet marketing enables you to reach your customers where they’re spending the most time – online
- Online marketing helps you nurture prospects along the way and convert them into customers
- Digital marketing provides advanced targeting options to reach exactly the right people
- Digital analytics make it easy to track your digital marketing and tell what’s working and what’s not
If you’re a small business, it pays to have a Lancaster digital agency like ours to help sort through the clutter. We’ll put together a targeted marketing campaign to get the drive traffic, increase conversion, and grow your business.
Even the greatest website design in the world doesn’t do you any good if no one can find you online. Drive more of the right traffic and rise in the rankings with optimized web design and SEO services.
We’ll optimize your website, conduct thorough keyword research, and support you with content marketing.
Trying to reach local customers in Lancaster, Harrisburg, and York? Our local SEO services will ensure that your customers can find you and contact you when they look for your business online.
Let our Lancaster digital marketing agency put the power of “near me” searches to work for you. It’s a powerful way to increase website traffic.
Google My Business Optimization
If you have a physical location in the Lancaster area, and you don’t have a Google My Business Page, you’re missing out on potential customers. Get your business on Google and improve your search engine optimization efforts with an optimized Google My Business profile.
We’ll make sure your GMB page has the right information in place and is updated weekly to keep your listing fresh.
Reach your customers when they’re searching or browsing the web with targeted PPC advertising. Our team of Google Certified experts will build pay-per-click campaigns that drive qualified traffic and leads to your website. PPC marketing can deliver results fast.
Think your local customers here in Lancaster, PA aren’t on Facebook? Think again. With over 2.2 billion users, Facebook is still king of social media. Our Facebook marketing company can help leverage the world’s largest social network.
We’ll optimize your Facebook page and support you with posts. More importantly, we make sure your brand is presented correctly and respond to customers.
Believe it or not, email marketing has one of the highest ROIs of any internet marketing channel. Stay top of mind with your customers and nurture your prospects with targeted email marketing campaigns.
Our digital agency can help you take advantage of e-marketing with our design and writing support. We’ll also make sure you avoid SPAM issues that can have a negative impact on your marketing, and business in general.
Our Digital Marketing Agency Can Do It All!
We’ve built our reputation as a digital marketing agency in the Lancaster area. But, we like to think of ourselves as a full-service marketing agency with offline marketing talents as well. Learn more about our traditional and print marketing services.