GLICK Fire Equipment Company, Inc.
GLICK Fire Equipment owned a website that had been added to many times over the years, making it jumbled and difficult to manage. They wanted to streamline it, make it easier for their customers to navigate—especially on mobile. They also expressed a need to add new projects easily, so future prospects and sales personnel can find particular vehicles with the help of filtering. Now they can add the beginnings of every project to the “On Order” section and enhance it as the project progresses. This is very important, since fire apparatus production can take up to four years for one unit. After the vehicle is delivered, they can now add the final assets to the project and move it to the “Delivered” section. GLICK Fire now has a website that’s simple for their customers to use and that acts as a valuable reference for their salesforce.
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