LANCASTER, PA — 1/21/2026 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in Marketer Magazine in an article titled “13 Tips for Optimizing Website Titles and Meta Descriptions to Boost Click-Through Rates.” The piece dives into optimizing website titles and meta descriptions to improve click-through rates and showcases Tom’s expertise as a thought leader in the marketing and technology space.
In the article, Tom explains why titles and meta descriptions should be treated like ad copy—not just SEO tasks—by matching true search intent and clearly answering “why click this?” with specific benefits or outcomes. His perspective offers real-world value for business owners looking to turn rankings into actual clicks, leads, and customers.
As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing.
Read the full article from Marketer Magazine here → https://marketermagazine.co/qa/13-tips-for-optimizing-website-titles-and-meta-descriptions-to-boost-click-through-rates/
