Social Media Marketing Archives

Do You Need a CRM? – Ask EZ

How Do I Get More Likes on Social Media? – Ask EZ

Have you ever been excited to share something on social media, carefully crafted your post, put it up and… nothing!

Unfortunately it happens to businesses a lot. You post regularly, but you rarely get more than a handful of Likes or comments.

How do you get more people to pay attention and like your posts? Here are a few of our favorite tips we’ve learned from helping small businesses like yours!

1. Post Relevant Information

This might sound obvious, but if you want more likes, you have to post stuff on social media that your audience is interested in. Think about what you can share that’s helpful, thought-provoking, or entertaining for your followers.

Our client Kelly Mahler does a great job of this. She’s an occupational therapist talking to other therapists, educators, and parents. She posts information about the latest research in her field, helpful tips, and information on her courses and resources. Her audience loves her content!

2. Use Eye-Catching Visuals

Platforms like Facebook and Instagram are highly visual. If you want people to pay attention to your posts, use eye-catching visuals.

Groups of photos, videos, or even simple infographics work really well. Here’s one that’s literally eye-catching.

3. Use Real People

While stock photos can be beautiful, there’s no substitute for showing real people – they can be your customers, your employees, or just people who are benefiting from what you do.

Look at how a few our clients get more likes by showing real residents, or real employees. Real pets work, too!

4. Ask Questions

Even better than a Like is getting people to comment on your posts. One of the best ways to do this is to ask questions and invite interaction.

Just look how our client New Holland Church Furniture combines asking questions with beautiful visuals to get their followers engaged.

5. Invest in your social media marketing

And finally–I know this is the one no one wants to hear– but if you really want to get more Likes, you’re going to need to invest money in your social media marketing. For most businesses, it’s really pay to play if you want your content to stand out against posts from friends and family.

The good news is that boosting posts and running ads on platforms like Facebook can be really cost-effective. It’s a great way to target your specific audience and get your message in front of them.

Tired of posting on social media and getting nothing but crickets?

We’ve helped tons of small businesses like yours get noticed and get results on social media. We can handle everything for you, including optimizing your business page, creating posts, and running ads.

Click the link below to schedule a no-obligation consultation.

SCHEDULE A CONSULTATION

How To Create A Social Media Calendar – Ask EZ

How do you create a social media calendar?

One of the biggest challenges with social media marketing is figuring out what to post. You probably feel like you constantly need to come up with new ideas so that you don’t run out of things to say. Then you end up posting randomly, without much planning or strategy.

When you create a social media calendar it actually makes it easier to figure out what to post and how to organize your content for posting strategically. To find out how to create a simple social media calendar for your business keep watching.

Hi, I’m Tom Malesic, founder and president of EZMarketing, and you’re watching AskEZ. This is where small business owners go to get real answers to their marketing questions.

3 Elements of a successful social Media Calendar

Think of your social media calendar like TV programming. TV stations have regular consistent programming that’s designed to appeal to their viewers. Your social media calendar should be the same.

To do that you need to look at three basic things. You need:

Channels
Content
Frequency

Channels

First channels. Where are you publishing your content? Is it Facebook, Instagram, or YouTube? And how do you decide which platform is best? My rule on this is go where your customers are. Whatever social channels they use the most often that’s where you should be.

Once you know which channels you want to be on you can start planning what you want to post on each one of them. That’s where content comes in.

Content

The goal of a social media calendar is to help you post content that’s relevant and consistent. To do this think of your content as shows on a TV station. What are the recurring topics or categories that you want to talk about?

As an example, AskEZ is one of our shows where we regularly post educational videos about marketing. We also have recurring topics like announcing website launches, inspirational quotes, and promoting our marketing services.

Here are a few tips to help you fill up your content calendar.

Analyze past posts

I want you to look at what you’ve posted in the past and what worked best, and then–obviously–do more of what worked best.

Take an inventory

You can also take an inventory of your content that you already have. These are things like blogs, videos, photos of your work, products, or even testimonials from happy customers. These things are great to post and even re-post so that you don’t have to keep reinventing the wheel.

Remember the Rule of Thirds

Also keep in mind the rule of thirds. Your content should be balanced among three things:

Sharing interesting information
Interacting and engaging with your customers
Promoting your business, products, and services

Frequency

Lastly, your social media calendar should help you plan how frequently you’re going to post. Each channel is going to be a little different. Facebook you might want to post every day, where Linkedin you might want to post only once or twice a week.

So how often should you post? You can look up general guidelines but here’s my golden rule: post only as often as you have something relevant to say.

Yes, you want to be consistent, but you shouldn’t just be posting for the sake of posting or because someone told you that you have to post on Instagram twice a day. If you don’t have something worthwhile to say it’s a waste of your time and money to say it.

Social Media Calendar template

So to create a social media calendar think about your channels, your content, and the frequency of your post.

We have a free social media calendar template that can help you do all this. It includes calendar pages for each channel, a calendar inventory page, and even a list of topics to help you get started. Click on the link below to download it for free.

And of course if you like this video, don’t forget to like and subscribe.

How Do I Interpret My Social Media Marketing Reports? – Ask EZ

Video Transcription:

How do I interpret my social media marketing reports? When it comes to digital marketing, data is everywhere—which can be a good thing. It does provide a ton of insights, but it can also be really overwhelming because there’s so much of it.

When it comes to social media, the big question I usually get is: “Is it really working?” Every social media platform has its own reporting system full of tons of data.

But how do you analyze that data to determine whether or not your social media campaigns are really working? To find out, keep watching!

Hi, I’m Karri, a data-driven marketing consultant at EZMarketing, and you’re watching Ask EZ, where small businesses go to get real answers to their marketing questions.

What Are Your Social Media Goals?

Before you can measure your social media marketing effectively, you need to know the goal of your campaign. That will tell you which metrics you need to pay attention to.

For example, if your goal is brand awareness—simply getting in front of as many people as possible—you’re going to want to pay attention to those reach metrics like impressions.

But if your goal is building authority or building an audience, you’re going to want to watch your engagement metrics like likes, comments, and shares.

And finally, if your goal is conversions then you’re going to want to watch your conversion metrics:

How many website purchases were made?
How many forms were filled out?
How many leads did I generate?
Or maybe even event registrations

There are tons of different social media marketing reports, and each one will look a little different, but most of them have similar pieces that can help make them easier to understand.

Understanding Your Social Media Reports

Date Range

The first thing you want to pay attention to on your social media marketing reports
is the date range, so you know what time period you’re looking at.

Is that data from last week? Is it from last month? And is it comparing year over year, or month over month?

Summary

The next thing that any good social media marketing report will have is a summary. This is a quick snapshot of the most important information for your campaign. These are your key performance indicators—the things that we talked about earlier
that help you answer that big picture question: “Is this working?”

For example, this client is running a brand awareness campaign on Facebook, so their summary is a snapshot of numbers that tell them how many people they’ve gotten in front of.

So the two key performance indicators that this client is paying attention to for their brand awareness campaign are their organic post impressions—which is how many times someone saw their posts without paying—and their paid post
impressions—which is how many times someone saw their posts because they paid.

Data breakdown

After that first initial snapshot, you’ll want to begin to break down the data, so you can understand it in more detail. This will begin to give you the kind of data you need to make data-driven decisions in your marketing.

For example, this client. They’re using their social media campaigns to build their authority and build their audience.

The key performance indicators that they are paying attention to are those engagement metrics: likes, shares, comments. So that’s what we report on with their top-performing posts section.

This kind of data will allow you to determine which posts work the best, so that you can craft more effective posts in the future.

Conversion Metrics

And finally, if you’re running a conversion campaign, a good social media marketing report for you should include a section that reports on conversion metrics.

For example, this client is using a Facebook ads campaign to drive website purchases.

The conversion data on this client’s report includes the number
of purchases that came from the Facebook ads as well as how much revenue those purchases were worth, and the return on investment on the ad spend.

Is Your Social Media Working?

Regardless of what they look like, the data in your social media marketing reports should be helping you answer the question: “Is this marketing channel working?”

I believe that data-driven decisions are the best decisions that help you get the most out of your investment.

If you’re not sure if your social media marketing is working, schedule a consultation today and I’ll gladly sit down with you and help you understand what your social media marketing report data is telling you.

SCHEDULE A CONSULTATION

And don’t forget to like and subscribe!

Do Facebook Ads Really Work – Ask EZ

Video Transcript

Do Facebook ads work and are they worth it?

You know, many business owners hesitate to invest in Facebook advertising because for every great success story you seem to see 10 other
people that say, “oh, this didn’t work for me.”

So do Facebook ads really work, and more importantly, are they worth it for your
business? If you want to learn more about this, keep watching!

Hi, I’m Tom Malesic, founder and President, of EZMarketing, a digital marketing agency in Lancaster, and you’re watching Ask EZ. This is where small business owners go to get real answers to their marketing questions.

Do Facebook Ads Work?

So do Facebook ads really work? The short answer is yes, of course, they do.

After all, Facebook is the world’s second largest ad platform for a reason. Companies spend thousands of dollars on advertising which they wouldn’t do if it
didn’t work.

The average Facebook user clicks on 11 ads per month, and 78% of American consumers say that they’ve discovered new products on Facebook. I know I sure have.

Are Facebook Ads Worth It?

So, yes, Facebook ads work, but the real question is are they worth it for your business?

Asking if Facebook ads are worth it is kind of like asking if it’s worth it to go to the gym.

Getting in shape is a good thing, but that doesn’t mean that every person who goes to the gym is going to succeed at getting fit. But if you’re exercising right and doing it consistently, you’re definitely moving in the right direction.

When done right, Facebook ads have enormous potential for your business.

After all, they do have 2.4 billion users who are active every single month. It is the most in-depth, ad targeting platform available to you, and you can be successful for just 20 or 30 dollars a day.

How to do Facebook Ads Right

To be worth it, you have to do Facebook ads right. So what do I mean by that?

1. Know your goal

First, you need to know your goal. To make Facebook ads really worth it, you need to see results. But what kind of results are you looking for?

Are you trying to drive traffic to your website, maybe you’re trying to get people to visit your store, or are you just trying to generate general awareness about your
business?

Knowing your goal will help you optimize Facebook Ads to get the results
that you want.

2. Target the right people

Next, you want to target the right people. Bad targeting is the number one mistake
that people make with their Facebook ads.

Think about how many times you’ve received an ad in your Facebook feed
that was completely irrelevant. What a waste of money!

Testing and narrowing your target audience is critical to the success of your Facebook ad campaign.

3. Don’t set and forget

Look, Facebook ads aren’t something you can just set and forget. The advantage of Facebook is there’s so much data you can use but it also makes it more complicated to get your ads right.

If you’re going to make your Facebook ads worth it, you’re going to need to
actively manage, measure, and adjust your ads all the time.

Done-For-You Facebook Ad Services

If you want to be successful with your Facebook ads but you don’t have the time or expertise to manage them, give us a call, we’re happy to help. Visit our Facebook marketing services page for more information!

If you like this video, don’t forget to like and subscribe!