Thought Leadership Content Built to Convert, Not Just Educate
You’re the expert. The problem is, prospects don’t always see it. According to PR Daily, 75% of decision-makers say thought leadership content prompted them to … Read more
Content Marketing
Content Marketing for Niche Industries: A Guide for SMBs
If you serve a niche industry, you already know this truth: You’re not trying to reach everyone. You’re trying to reach the right people. TrustRadius … Read more
Why Long-Form Content Still Wins in an AI-Generated World
Short content is everywhere. Quick posts. Thin blogs. Surface-level answers. It’s easy to publish and easy to forget. Long-form content still wins because it explains … Read more
How to Create Content That Works for People and AI
Content isn’t just competing with other blogs anymore. It’s competing with AI answers. Bain & Company found 80% of consumers rely on AI summaries for … Read more
Why is Empathy So Important In Your Marketing? – Ask EZ
Especially during a crisis, people talk a lot about being empathetic in your marketing. But empathy is ALWAYS a critical part of your marketing message.
Should I be blogging for my business? – Ask EZ
This Week’s Question: It seems like everyone is blogging nowadays. Should I be blogging for my business?
How do I avoid being too salesy? – Ask EZ
This Week’s Question: I don’t want to come across as too ‘salesy.’ How can I avoid being a pushy salesperson?
Top 10 Writing Tools for Content Marketing You Need to Know
No matter what business you are in you can’t compete these days without great content marketing. These writing tools can help you work more efficiently.