Content Marketing Archives

Woman using her phone to book a gas stove repair technician

Stop Talking About Your Business. Start Talking to Your Customer.

Nobody Googles a business at 11 pm because they want to hear about it. They Google because a pipe burst, their network’s down, or the … Read more

Woman searching for answers on her phone

That FAQ Page You Ignored? It’s Probably Your Best SEO Opportunity

You’ve got an FAQ page on your website. Most businesses do. Here’s the uncomfortable truth. You probably built it like a legal disclaimer, not a … Read more

A writer working on content on her laptop

Thought Leadership Content Built to Convert, Not Just Educate

You’re the expert. The problem is, prospects don’t always see it. According to PR Daily, 75% of decision-makers say thought leadership content prompted them to … Read more

A businesswoman using her laptop to make contents.

Content Marketing for Niche Industries: A Guide for SMBs

If you serve a niche industry, you already know this truth: You’re not trying to reach everyone. You’re trying to reach the right people. TrustRadius … Read more

a writer making a long form content on her laptop

Why Long-Form Content Still Wins in an AI-Generated World

Short content is everywhere. Quick posts. Thin blogs. Surface-level answers. It’s easy to publish and easy to forget. Long-form content still wins because it explains … Read more

a writer using AI content marketing strategies in her writing

How to Create Content That Works for People and AI

Content isn’t just competing with other blogs anymore. It’s competing with AI answers. Bain & Company found 80% of consumers rely on AI summaries for … Read more

Why is marketing to “everyone” a bad idea? – Ask EZ

How Do I Write Better Sales & Marketing Copy? – Ask EZ

Why is Empathy So Important In Your Marketing? – Ask EZ

Especially during a crisis, people talk a lot about being empathetic in your marketing. But empathy is ALWAYS a critical part of your marketing message.

Should I be blogging for my business? – Ask EZ

This Week’s Question: It seems like everyone is blogging nowadays. Should I be blogging for my business?