LANCASTER, PA — 1/10/2026 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in COO Insider in an article titled “25 Ways to Measure the Effectiveness of Your Operations Team Development Programs.” The piece dives into operational excellence and team development metrics and showcases Tom’s expertise as a thought leader in the marketing and technology space.
In the article, Tom shares how setting clear, specific learning goals tied to real work and measuring quarterly completion rates — with a focus on whether those goals genuinely improve execution — is what drives meaningful progress. His perspective offers real-world value for business owners looking to build operational discipline and measurable team growth.
As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing.
Read the full article from COO Insider here → https://cooinsider.com/qa/25-ways-to-measure-the-effectiveness-of-your-operations-team-development-programs/
