Branding & Design Archives Page 2 of 2

Your Brand Is More Than A Logo

Today, buyers of a business’s products and services are searching for the authentic. That’s why it’s critical that the products and services a business provides are consistent with its image.

“Image” in today’s culture is generally only important when it is steeped in reality. In other words, people are far more inclined to do business with an organization when they’re certain that “what you see is what you get.” The age of hype is over! Say what you are. Be what you are. And be very sure there is tight correlation between the two.

The Do’s and Don’ts of Logo Design

Designing a great logo is a little bit like coming up with the perfect recipe. All the right ingredients have to be combined with precision to make something more appealing than the ingredients on their own.

After 30 years of doing graphic design, I’ve learned that developing a recipe perfect for any business isn’t easy. But I’ve also learned that, by following some rules of thumb, the chances of designing a successful logo that communicates a brand’s identity are improved. Here’s my master list of do’s and don’ts when designing a logo.

10 Reasons You Should Hire a Design Professional

With the abundance of popular website development tools, one might wonder, “Why should I hire a professional web designer when I can do it myself?”

The answer is easy! Would you ask your Uncle Paul, a professional landscaper, to come service your broken furnace? Chances are that you’ll call the local HVAC company to help with your problem. If you want to represent your own business in a professional way (which most business owners certainly do) then you’ll want a professional web designer with knowledge of how to capture your target audience properly along with qualified skills.