The huge news in all things web this week is Alphabet! Google co-founder Larry Page announced the creation of the new parent company to represent the collection of all the other companies Google has founded since its inception. Google will be the largest of the companies under the Alphabet umbrella—it is now a wholly-owned subsidiary of Alphabet. All of Google’s stock will automatically convert to shares in the Alphabet holding company (though the stock’s name will remain unchanged).
Digital Marketing
MozCon 2015 Takeaways
In mid-July, more than 1500 digital marketers and creatives gathered in Seattle to learn and network at Mozcon. Two employees from EZMarketing attended to keep up with the internet marketing trends as well as learn how we can better help our clients with our marketing strategies.
Future Of Marketing With The Internet Of Things
Imagine going to your refrigerator and you’re out of milk. Your fridge has a
touchscreen connected to the Internet that allows you to not just put it on your shopping list, but order it to be delivered to your front door by a drone in under an hour.
It isn’t too far into the future that most of the appliances we use every day will be connected like this online. These devices, interacting together, is described as the Internet of Things (IoT).
So what exactly is the Internet of Things?
What We Love About Our Clients
With Valentine’s Day fast approaching, we went around to some of our employees and asked them to write what they love about EZMarketing’s clients. Here are just a few of the many things we love about the businesses we work with!
5 Video Interview Throwbacks
Over the years, EZMarketing Tom Malesic has been lucky enough to interview several authors, business owners, and celebrities he has met through his travels and conferences. We dug a few out of our archive and wanted to share these expert tips with you!
Small Business Marketing Predictions For 2015
It seems that at the end of the year small businesses like to take a look at what worked over the past year, what didn’t, and what they should be doing differently. As we look back on 2014, here’s my guess on the top small business marketing predictions for the New Year.
7 Marketing Myths To Avoid
Every type of business has “rules of thumb” to operate by – often rules that are taken for granted. Sometimes it’s important to question those rules to determine what you should adhere to, and what may in fact end up being myths. Let’s try and conquer the top marketing myths to avoid, and look at some key takeaways.
One Tip for Affordable Online Marketing
One affordable, easy-to-use marketing option is the incredibly powerful tool of content marketing. While content marketing can get quite expensive (that is, when you’re building tools, widgets, infographics, whiteboard videos, and other visual pieces that take a lot of time and effort), it certainly doesn’t need to be.
That’s because there’s a cost-effective kind of content marketing that will help your small business: If you’re a good writer and have some basic graphic design knowledge, or if someone at your company does, then you can do some basic blogging and content marketing on your own!
What do you want to market?
It all begins by looking at your products and services and compiling a list of relevant and long-tail keywords that you want to surround with your content marketing. Here are a few different tools to use to compile keywords for your blog posts.