Getting a like, share, or fan on Facebook is fairly straightforward, and the way to get those three things is rather easy, too. With its simple user interface and hordes of users, Facebook is now a must-have marketing tool for entrepreneurs and companies. Because there is so much competing content on the social media website, only the savviest of marketing minds succeed on Facebook. Or is it all just a lot of smoke and mirrors?
Social Media
7 Local SEO Strategies
Every local business needs to have an online presence – now more than ever. No longer can you just rely on word of mouth, the Yellowbook, or even just having a social media account for your customers to find you.
You not only need to have a website design that is mobile friendly, but you also need to be everywhere your target customers are looking online for you. Whether it is Yelp, TripAdvisor, Google My Business, or whatever platform fits your business, you need to be on there with as much information and pictures as you possibly can provide.
So where do you start for your local SEO marketing?
7 Deadly Social Media Sins
By now it’s a foregone conclusion that your business should have a presence on social media – which means moving from the “why” to the “how.” You probably already know many of the things you should be doing, like posting regularly, sharing relevant information, interacting with others, and so on.
However, there are definitely faux pas that could cost you in terms of authority, brand loyalty, and even followers. What makes these especially dangerous is that it’s very easy to cross the line from healthy activity to activity that could end up damaging your business on social media. Here are the Seven Deadly Social Media Sins to avoid on all of your social accounts.
Facebook Marketing Algorithm Changes In 2015
Marketing on Facebook continues to get harder and harder as the Zuckerberg team continues to update and tweak their algorithms on a regular basis.
What they have in store for 2015 could make getting those coveted likes and shares even harder than ever before.
Social Media Explained (In 140 Characters)
Social media is a series of web apps that allow people to communicate. Because it has billions of users it’s also a powerful marketing tool.
There you have it. Social media explained in 140 characters – the maximum number of characters that can be included in one tweet. As you can see above, even 140 characters is enough to communicate a powerful message very succinctly. However, the point of social media is isn’t merely communication. In fact, the incredible potential of social media can be summed up in a single 10-character word:
Engagement.