LANCASTER, PA – September 16, 2025 – We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in SmallBizLeader in an article titled “How Leaders Navigate Significant Industry Changes with Their Teams.” The piece dives into how business leaders guide their teams through major industry shifts and showcases Tom’s expertise as a thought leader in the marketing and technology space.
In the article, Tom shares how he led EZMarketing through a complete strategic transformation by implementing the EOS (Entrepreneurial Operating System) Model, a process that began eight years ago. Rather than issuing top-down mandates, Tom took a layered communication approach, addressing the change at the company-wide level, in small teams, and through one-on-one conversations with managers. He notes that during times of change, people will fill communication gaps with their own narratives if leadership doesn’t step in with clarity and reassurance. The result? EZMarketing’s profitability climbed from 3% to 20%. His perspective offers real-world value for business owners looking to lead with intention, build team alignment, and drive measurable business growth through structured, transparent leadership.
As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing.
Read the full article from SmallBizLeader here → https://smallbizleader.com/qa/how-leaders-navigate-significant-industry-changes-with-their-teams
