They’re Looking for YOU
FREE RESOURCES
Have you read the book? Get your free resources below!
| Checklists & Homework |
|---|
| Small Business SEO Checklist |
| Google Business Profile Setup |
| Google Ads Best Practices |
| Website Scorecard |
| SEO & Keyword Research |
|---|
| Google Keyword Planner |
| UberSuggest |
| AnswerThePublic |
| Google Trends |
| SEMrush—Provides keyword rankings, domain authority, and backlink analysis. Helps track performance and find gaps in your SEO strategy |
| Ahrefs—Powerful tool for backlink analysis, keyword tracking, and domain authority insights. |
| Website Performance & Optimization |
|---|
| GTmetrix—Analyze website speed and performance with actionable improvement tips. |
| Google PageSpeed Insights—Measure site loading speed on desktop and mobile, with recommendations for improvement. |
| Yoast SEO (for WordPress users)—Optimize website content for SEO directly within WordPress. |
| Screaming Frog—Crawls websites to identify technical issues like broken links, duplicate content, and missing metadata. |
| Tracking & Analytics |
|---|
| Google Search Console—Monitor website search performance, fix indexing issues, and get keyword performance data. |
| Google Analytics—Track website traffic, visitor behavior, and conversion rates. |
| Google Insights—Built into Google Business Profile (GBP), provides data on how people are finding and interacting with your business. |
| Hotjar—Tracks user behavior with heatmaps, session recordings, and conversion funnels. |
| Microsoft Clarity—Free heatmaps and session recordings to see how users interact with your site. |
| Local SEO & Business Listings |
|---|
| Google Business Profile—Ensure your business appears in local search results and on Google Maps. |
| Moz Local—Manage and improve business listings across multiple directories for better local visibility. |
| BrightLocal—Specializes in local SEO audits, citation tracking, and Google Business Profile insights. |
| Local Falcon—Provides a heatmap view of how your business ranks across different locations. |
| PPC & Paid Advertising |
|---|
| Google Ads—Run targeted pay-per-click ads to reach customers actively searching for your services. |
| SEO Audit & Technical SEO |
|---|
| Screaming Frog—Identify technical SEO issues such as broken links, duplicate content, and metadata problems. |
| Google PageSpeed Insights—Analyze page speed and user experience for performance improvements. |
| Ahrefs—Provides site audit capabilities, backlink analysis, and domain authority insights. |
| SEMrush—Offers full-site audits, keyword performance tracking, and competitor analysis. |
| BrightLocal—Best for local SEO audits, including business directory tracking. |
| Backlink & Link-Building Analysis |
|---|
| Ahrefs—Analyze backlinks, find link-building opportunities, and monitor domain authority. |
| SEMrush—Track backlink profiles and competitor link-building strategies. |
| BrightLocal—Manage local business directory submissions and track local backlinks. |
| Featured.com—Provides opportunities for expert insights to be featured in articles in exchange for backlinks. |
| Local Ranking Tracking & Competitor Analysis |
|---|
| Local Falcon—Shows a heatmap of local rankings based on geographic searches |
| BrightLocal—Tracks local rankings, audits GBP, and provides competitor insights. |
| Website Trust & Conversion Optimization |
|---|
| Google Reviews—Essential for local SEO and trust-building. |
| Better Business Bureau (BBB)—Provides credibility signals for U.S. businesses |
| Trustpilot—Collects and displays verified customer reviews to increase trust. |
| Content Marketing |
|---|
| EZClone.ai—Create AI-powered videos of yourself without needing to be on camera. Great for scaling your content marketing with personalized, professional-looking video. |
| Hotjar & Microsoft Clarity—Help analyze how people interact with your content so you can improve engagement. |
| Google Analytics—Monitor which content performs best and drives conversions |
| Google Search Console—Identify which keywords bring traffic to your content and where to optimize. |
| Marketing Automation & Lead Capture |
|---|
| EZCRM—CRM and marketing automation tool for managing leads and nurturing prospects. |
GET YOUR FREE COPY NOW!
Fill out the form to get a copy of They’re Looking for You mailed to you, free of charge!
You’ll learn…
There are only two kinds of marketing – either they’re looking for you or you’re looking for them. Understanding this shift changes everything.
Your website is the center of your marketing – and it needs to work like your best salesperson, not just look pretty.
SEO and Google are how people find you – and if you’re not showing up, you’re invisible to ready-to-buy customers.
Most small businesses waste money on marketing – because they skip the fundamentals. This book shows you how to get back to what actually works.
