Internet Marketing Strategy

The power of planning

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How Solid is Your Internet Marketing Strategy?

Take our online Marketing Self-Assessment Quiz

We believe that great marketing, whether it’s internet marketing or traditional marketing, doesn’t happen by accident (at least not reliably). Sure, your video might go viral, but that’s a nice bonus, not a dependable way to guarantee the best return. Too many businesses rely on chance or isolated tactics rather than an integrated marketing plan.

When it comes to internet marketing, there are a number of essentials for building a solid marketing program:

  1.  Define your product or service
  2.  Clearly identify your target market
  3.  Get to know your competition
  4.  Uncover a niche market area if possible
  5.  Develop awareness with your marketing efforts
  6.  Build credibility with your customers
  7.  Be consistent with your marketing message and positioning
  8.  Stay focused

As a marketing agency serving small businesses in Lancaster, PA, we believe that any great marketing program starts and ends with the power of planning. That’s why every single project we do revolves around our proven marketing process. We take the time to learn about your business and put together an integrated marketing plan, customized to you. With a solid strategy in hand, we help you execute, measure, and analyze the results so you know what’s working and what we can improve.

The EZ Marketing Process

EZ Marketing Process Chart

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Useful knowledge & advice to build our marketing

"EZ Marketing has been right with us every step of the way to help us improve our website rankings and to provide useful advice to build our marketing program. They have the knowledge and experience to guide us in the right direction for our business. I highly recommend them!"

- Tom Ruffhead, Fluid Conditioning Products

How Solid is Your Marketing Strategy?

Marketing Self-Assessment Quiz

Your marketing strategy should be the foundation for your business growth. Are you building on a solid strategy, or are you still struggling with isolated tactics and random acts of marketing?

Take our marketing self-assessment quiz to find out if you’re positioned for success, or if your strategy needs some attention.

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To ensure the safety of our staff during the COVID-19 pandemic, we are working remotely, but we remain fully operational to support your marketing needs. Contact us online or give us a call - we’re happy to help!