SEO for Harrisburg Businesses
Local SEO for Harrisburg
If you’re a small business with a storefront or office in Harrisburg, and you want to reach local customers, our SEO services are just what you need to stand out from your competition.
We’re thorough and focus on each of these SEO tactics to deliver results:
- SEO technical audit
- Keyword research
- Competitive reviews
- Schema markup
- Content marketing
- GMB optimization
We start by making sure your website design foundation is solid by conducting a technical audit and overall website health check. These findings provide us with a map for improving your search traffic.
A lot of SEO companies near you will try to get by with smoke and mirrors. Our agency knows real results come from research and data review. Just as important, by understanding how to digest that information and formulate the right SEO strategy.
National SEO Marketing
If you’re ready to reach beyond Harrisburg and target a national audience, you need an SEO company that truly understands your business and audience.
We pride ourselves on getting to know our clients and tailoring our SEO marketing solutions to address your customers’ pain points with effective content marketing.
SEO marketing on a national scale requires detailed attention to keyword research to uncover gems that can drive organic search volume to your website while differentiating you from competitor searches. It also requires consistent testing and adjustments, plus some great SEO copywriting to make an impact.
And by the way, great SEO writing differs from just great copywriting. The former requires attention to detail to make sure keywords and semantic keywords are properly seeded throughout your website content.
Google My Business Optimization
Want to control how your local business information displays on Google?
That’s exactly what you can do with Google My Business. GMB optimization is low-hanging fruit when it comes to SEO services. And it’s affordable.
Through Google My Business optimization, we’ll help you boost your visibility on Google and ensure you’re always providing the best information to reach your customers.
It’s just another way our SEO company keeps your business front and center with potential customers to increase your website traffic and increase sales.
DOES YOUR SEO COMPANY OFFER ALL THESE SERVICES?
Keyword Research
Despite notions to the contrary, keyword research is the foundation of SEO marketing.
By starting out with keyword research, we discover the ideas and topics that your customers are searching for. We can even target locations to see how a customer may search differently from one area to another or across the entire nation.
Our SEO company also examines which keywords have the most relevance but also have the least competition. We focus on establishing a strong keyword as your foundation but make sure we include a host of semantic keywords that provide topical references.
This in-depth research lets us gauge just what keywords to attack to gain search rankings. It’s a combination of science and art that only professional SEO consultants acquire.
It’s how a local SEO company like ours can deliver more traffic to your website and do it affordably.
On-Page Optimization
It pays to be one of the best website design companies in Lancaster!
Our website designers will optimize your website to improve your Google rankings. They do that by working in concert with our SEO services staff.
You can depend on our web development team to fine-tooth comb each page of your website design and look for code issues, uncompressed images, uncompressed JavaScript and CSS styles … anything that can compromise your site health and performance and detract from potential search rankings.
We also double-check your overall website design’s structure as well as metadata like title tags, alt tags, and meta descriptions.
Yes, our SEO company still pays attention to meta descriptions so that we can include appropriate calls-to-action to increase click-throughs to your website.
Link Building
Search engines look for sites that provide the best and most relevant answers to your customers’ questions. Those are the sites that rank well in search.
Our SEO services will help put you on the map by …
- Producing high-quality content that positions you as an expert and
- Building diverse backlinks to your that tell search engines you’re an authority on that topic.
For local businesses, we specifically pursue links from Lancaster, PA publications and influencers so you rank better in local search.
It’s why having a local SEO company is a major benefit.
Business Directory Listings
There are literally thousands of online directories where your business listing can appear (think Yellow Pages, Yelp, social media sites, etc.). Unfortunately, many of them are incomplete, inconsistent, or just flat out wrong.
Our SEO company uses various tools to monitor your business directory listings and make the necessary corrections across key directories and central listing aggregators so that your information is accurate and consistent.
Doing so helps build trust with search engines and makes Google more likely to display your business and website design to local customers.
Monthly Reporting
One of the biggest challenges business owners have when working with an SEO agency is knowing whether or not your marketing is working or not. We get it – you want to know you’re making a good investment.
That’s why our agency provides monthly reporting of your organic search results. Every month, we’ll send you detailed, but easy-to-understand reports, that show you how your SEO marketing is performing when it comes to:
- Search visibility
- Organic traffic growth
- Top 10 search rankings
- Potential high volume keywords
We use industry-standard packages like SEMrush, Google Analytics, and others to track and report for you
More important, we don’t just report. We use the data we collect to adjust and improve your SEO program.
And remember, because our SEO services are right here in Lancaster, your account manager is close at hand and happy to review your reports with you.
Technical SEO
Technical SEO involves optimizing all the behind-the-scenes aspects of your website design to help search engines better index and crawl your site. What it means for you is that we deal with all the nitty-gritty details that help your web pages rank better in search engines.
Other SEO companies don’t want to deal with technical SEO because it’s so… well… technical. But our Google-certified SEO experts will do a thorough audit of your website to identify even the smallest issues that might hurt your search visibility.
Our technical SEO services focus on your site structure to ensure that every page is accessible, provides uniquely valuable content, and avoids dead links or duplicate content that confuse search engines. We’ll even add structured data, or schema markup, which helps search engines understand your website, your content, and your business better than ever.
Our web designers can also check your website coding to make sure it loads fast – a key factor for SEO results, especially on mobile devices.
Website Design and SEO Clients
Red Rose Cabinetry
ADM Marketing
Explore Retirement Living
This is Ray
When you’re looking for SEO services near you, talk with us first. Ray is here to make sure it stays EZ. Our SEO company in Lancaster, PA has worked with lots of Harrisburg small businesses to deliver serious results. Don’t trust just any local agency.
Website design and SEO that make a difference
