Harrisburg SEO

Good SEO keyword research is the backbone of any good strategy. While SEO marketing isn’t just about keywords, understanding how your Harrisburg customers look for your products and services and what terms and topics they care about is critical to effective SEO.

After getting to know your business and your target audience, we dive into a detailed research process where we’ll find high-value keyword topics and semantically-related searches that we can use to help more of the right people find your business online.

Like it sounds, on-page SEO is about making sure everything on your actual website is optimized for search engines. This includes things like your content, coding and other behind-the-scenes technical SEO. We start with a full audit of your website to identify errors and opportunities for improvement, including:

• Mobile-responsiveness
• Title tags & meta information
• Content optimization
• Site structure & navigation
• Site speed
• Broken links

Off-page SEO involves everything you do beyond your own site to increase your rankings. Primarily, this revolves around link-building.

Our content marketing team will plan, write, publish, and promote optimized content that helps build authority and qualified traffic back to your website. Since we’re a local search engine optimization company, we focus on manual outreach to publishers in the Harrisburg, PA area so we can build your exposure in your local community.

Did you know that there are thousands of online directories that list your business information? These can be huge national directories like Yellow Pages, or local sources like the Harrisburg Regional Chamber. The problem is: many directories have information that’s incomplete, outdated, or just plain wrong.

Our Harrisburg SEO best practices include managing your information across these directories, with special attention to your Google My Business listing (since it’s Google’s favorite). Not only does this make sure your customers are seeing accurate and consistent information, but it helps build trust with Google so they’re more likely to display you in search results.

Even if you have the best SEO company in the world, you’re not going to believe it unless you can see the results. You need to know that you’re making a good investment. We get it – which is why we’re serious about regular reporting.

Too often, reports on SEO services are full of jargon and confusing analytics. We strive to make our reports easy to understand, so you can see clear results and know what’s working and what’s not. Plus, our helpful EZ account managers are happy to review your reports with you personally.