SEO Harrisburg

Good keyword research is the backbone of any good SEO marketing campaign.

But, great keyword research goes beyond the numbers like search volume and keyword difficulty. It requires an understanding of how your customers actually conduct searches. And it requires an understanding of just what your competitors are doing.

After getting to know your business objectives and your target audiences’ pain points, the staff at our local SEO company will dive into a detailed research process. We’ll uncover high-value keyword topics and semantically-related searches that we can use to help the right people find your business online.

Just as it sounds, on-page SEO is about making sure everything contained in your website design is optimized for search engines.

The optimization process involves digging into:

• Content
• Site structure
• Metadata
• Website coding
• Canonicalization
• Page load times
• Broken links
• Mobile responsiveness

Our SEO company starts with a full technical audit of your website to identify errors and opportunities for improvement.

We take those findings to create an optimized website design that fully supports search marketing. Did we say we have staff full of some pretty good website designers and developers who can make the job even easier for you?

Off-page SEO involves everything you do beyond your own site to increase your rankings. Primarily, this revolves around SEO link-building and outreach.

Our content marketing team will plan, write, publish, and promote optimized SEO content that helps build authority and qualified traffic back to your website.

Because we’re a local SEO company, we focus on manual outreach to publishers in the Harrisburg, PA area so we can build your exposure in your local community.

Did you know that there are thousands of online directories that list your business information?

These business listings can be huge national directories like Yellow Pages, or local sources like the Harrisburg Regional Chamber. The problem is many directories have information that’s incomplete, outdated, or just plain wrong.

Our Harrisburg SEO services include managing your information across these directories, with special attention to your Google My Business listing (since it’s Google’s favorite).

Not only does this make sure your customers are seeing accurate and consistent information, but it also helps build trust with Google so it’s more likely to display you in search rankings.

Even if you’re working with the best SEO company in the world, you’re not going to believe it unless you can see the results. You need to know that you’re making a good investment. We get it – which is why we’re serious about regular reporting.

Too often, reports on local SEO services are full of jargon and confusing analytics. We strive to make our reports easy to understand, so you can see clear results and know what’s working and what’s not.

Beyond reporting, we’ll uncover actionable items where we can tweak your SEO program to improve results.

Plus, our helpful EZ account managers are happy to review your reports with you personally.