“This is the fourth website I have had done by EZMarketing. I have been pleased with all of them but this last one is the one I am the most pleased with. It is interactive for clients, I can make changes myself and the SEO work that was done is blowing my mind. It seems like the ‘EZ solution’ to choose this company. They won’t disappoint!”
To really reach your customers, you need an SEO strategy in place. Those customers are using search engines like Google to look for your business online. If you’re struggling to show up in search results, you’re missing out on valuable leads and customers.
We’re a Lancaster SEO company providing expert search engine optimization services to make your business more visible online. From keyword research to on-page optimization, link-building strategies and more, our goal is to get more relevant traffic to your site and optimize it so your visitors convert to leads and ultimately customers.
Whether you’re targeting local customers right here in Lancaster, PA or you want to reach prospects across the country, we’re here to help! Our team of SEO strategists uses proven best practices you can trust to help your business get found online.
We're Your Lancaster SEO Experts!
People are constantly searching for products and services that are close by to them – but can local Lancaster area customers find your business? Local SEO is perfect for small businesses with a brick-and-mortar location who want to make sure that nearby customers can find and contact them easily.
If you’re trying to reach potential across the nation, you’re facing a lot more competition, and SEO for Lancaster, PA alone isn’t enough. That’s when an SEO strategy becomes even more important. Our robust, national SEO campaigns include on-page optimization, off-page link building, and content marketing focused around the keywords your customers are using to search for your products and services.
Google My Business Page
When it comes to ranking in local Google searches, your Google My Business page profile is one of your most important tools. It allows you to control how your business appears in Google Search and Maps. Our SEO team can help you optimize your listing so you show up more prominently in Google.
SEO Strategy for Lancaster, PA
Business Directory Listings
There are 1000’s of websites online that list your business data (think Yellow Pages, Yelp, social media sites, etc.). Unfortunately, many of them are incomplete, inconsistent, or just wrong.
We will add, correct, and monitor your information across key directories and central listing aggregators, so your information is accurate and consistent. This helps build trust with search engines and makes Google more likely to display your business to local Lancaster, PA customers.
Keyword research is the foundation of our search engine optimization services.
By starting out with keyword research, we discover the ideas and topics that your customers are searching for. We can even break that down by local searches in Lancaster PA, or national searches.
From there, we look at which keywords are the most relevant but have the least competition, so we know what to try to rank for. Some SEO companies will promise rankings but base them on irrelevant keywords. Through effective keyword research, we drive more of the right traffic to your site.
An optimized website can make a big difference in how you rank on Google. Through on-page optimization, we go through each page of your website and ensure all the content and coding is telling search engines what your business is all about.
This step includes a lot of technical SEO work like optimizing URL structure, images, title tags, and meta descriptions. The end result is a Google-friendly website that is easy for search engines to crawl helps draw in more organic traffic for your relevant keywords.
Search engines look for sites that provide the best and most relevant answers to your customers’ questions. Those are the sites that rank well in search.
Our SEO services help make your business the most relevant answer by 1) producing high-quality content positions you as an expert and 2) building diverse backlinks to your website that tell search engines you’re an authority on that topic. For local businesses, we specifically pursue links from Lancaster, PA publications and influencers so you rank better in local search.
One of the biggest challenges business owners have when working with a search engine optimization company is knowing if it’s working or not. We understand – you need to know if you’re making a good investment.
That’s why reporting is such an important part of our process. Every month, we’ll send you detailed, but easy-to-understand reports that show you how your website and SEO strategy is performing. And remember, since we’re right here in Lancaster, PA, your account manager is close at hand and happy to review your reports with you.
This is Ray
SEO strategy requires research and analysis. Ray is here to make sure it stays EZ. While our SEO experts are busy optimizing copy and running analytics, Ray makes sure we’re applying our proven search engine optimization process every step of the way, so you always get great service and great results.