“This is the fourth website I have had done by EZMarketing. I have been pleased with all of them but this last one is the one I am the most pleased with. It is interactive for clients, I can make changes myself and the SEO work that was done is blowing my mind. It seems like the ‘EZ solution’ to choose this company. They won’t disappoint!”
Lancaster SEO Services That Will Improve Your Rankings
Local SEO for Lancaster
Even local customers are searching for products and services nearby. But what if they don’t know your business even exists? Or why your company might have a better solution for them.
Local SEO is perfect for small businesses with a brick-and-mortar location who want to make sure that nearby customers can find and contact them easily.
Through effective keyword research and selection, especially through the use of “near me” searches, our SEO company can help deliver potential customers to your storefront or e-commerce store.
As a full-service marketing agency, we can also support you with:
- PPC advertising
- Email marketing
- Collateral sales materials
- And more
Google My Business Optimization
When it comes to ranking for local Google searches, your Google My Business page profile is one of your most important tools, yet it often goes unlooked. You can control how your business appears in Google Search and Google Maps.
As part of our SEO services, we focus on Google My Business optimization to make sure ensure your listing will be accurate and show up more prominently in Google. It’s a quick, effective way to keep your brand in front of customers and potential customers.
Sometimes it’s the little things that can make a difference. Our SEO company knows every possible tactic that we can deploy to help drive potential customers to your website or store.
You’ve heard it before: when it comes to SEO, content is king. But it’s not just content. It’s the right kind of content. It’s content that’s not only crafted speak to your
target audience, but that’s also optimized for Google’s algorithms.
It’s also about finding the right mix of content that addresses customers and prospects at each step of the sales process: awareness, evaluation, and purchase. Blogs, videos, and webinars are great for awareness-building, while case studies, demos, and product sheets support evaluation. You need an SEO company that can address these different types of content and use them effectively.
When you’re looking for content marketing support, keep this in mind: not every copywriter is a great SEO copywriter. Great SEO writers know how to talk to your prospects and lead them toward a sale. At the same time, they understand how to leverage keyword research to create content that includes semantic keywords and will help drive more organic search traffic.
DOES YOUR SEO COMPANY OFFER ALL THESE SERVICES?
Despite notions to the contrary, keyword research is the foundation of SEO marketing.
By starting out with keyword research, we discover the ideas and topics that your customers are searching for. We can even target locations to see how a customer may search differently from one area to another or across the entire nation.
Our SEO company also examines which keywords have the most relevance but also have the least competition. We focus on establishing a strong keyword as your foundation but make sure we include a host of semantic keywords that provide topical references.
This in-depth research lets us gauge just what keywords to attack to gain search rankings. It’s a combination of science and art that only professional SEO consultants acquire.
It’s how a local SEO company like ours can deliver more traffic to your website and do it affordably.
It pays to be one of the best website design companies in Lancaster!
Our website designers will optimize your website to improve your Google rankings. They do that by working in concert with our SEO services staff.
We also double-check your overall website design’s structure as well as metadata like title tags, alt tags, and meta descriptions.
Yes, our SEO company still pays attention to meta descriptions so that we can include appropriate calls-to-action to increase click-throughs to your website.
Search engines look for sites that provide the best and most relevant answers to your customers’ questions. Those are the sites that rank well in search.
Our SEO services will help put you on the map by …
- Producing high-quality content that positions you as an expert and
- Building diverse backlinks to your that tell search engines you’re an authority on that topic.
For local businesses, we specifically pursue links from Lancaster, PA publications and influencers so you rank better in local search.
It’s why having a local SEO company is a major benefit.
Business Directory Listings
There are literally thousands of online directories where your business listing can appear (think Yellow Pages, Yelp, social media sites, etc.). Unfortunately, many of them are incomplete, inconsistent, or just flat out wrong.
Our SEO company uses various tools to monitor your business directory listings and make the necessary corrections across key directories and central listing aggregators so that your information is accurate and consistent.
Doing so helps build trust with search engines and makes Google more likely to display your business and website design to local customers.
One of the biggest challenges business owners have when working with an SEO agency is knowing whether or not your marketing is working or not. We get it – you want to know you’re making a good investment.
That’s why our agency provides monthly reporting of your organic search results. Every month, we’ll send you detailed, but easy-to-understand reports, that show you how your SEO marketing is performing when it comes to:
- Search visibility
- Organic traffic growth
- Top 10 search rankings
- Potential high volume keywords
We use industry-standard packages like SEMrush, Google Analytics, and others to track and report for you
More important, we don’t just report. We use the data we collect to adjust and improve your SEO program.
And remember, because our SEO services are right here in Lancaster, your account manager is close at hand and happy to review your reports with you.
Technical SEO involves optimizing all the behind-the-scenes aspects of your website design to help search engines better index and crawl your site. What it means for you is that we deal with all the nitty-gritty details that help your web pages rank better in search engines.
Other SEO companies don’t want to deal with technical SEO because it’s so… well… technical. But our Google-certified SEO experts will do a thorough audit of your website to identify even the smallest issues that might hurt your search visibility.
Our technical SEO services focus on your site structure to ensure that every page is accessible, provides uniquely valuable content, and avoids dead links or duplicate content that confuse search engines. We’ll even add structured data, or schema markup, which helps search engines understand your website, your content, and your business better than ever.
Our web designers can also check your website coding to make sure it loads fast – a key factor for SEO results, especially on mobile devices.
This is Ray
You’re a Lancaster small business. We’re a top SEO company in Lancaster. So let’s work together.
If you’re looking to do SEO marketing, it requires research and analysis. Ray is here to make sure it stays EZ. While the team at our Lancaster marketing agency is busy optimizing copy and running analytics, Ray makes sure we’re applying SEO best practices every step of the way, so you always get great service and great results.