Tom Malesic Featured in Westfield Creative

LANCASTER, PA – August 28, 2025 – Tom Malesic, Founder and CEO of EZMarketing, was recently featured in Westfield Creative in an article titled “16 Ways to Determine the Optimal Sending Frequency for Your Email Campaigns.” The piece tackles one of the most common questions in email marketing, how often should you actually be hitting send, and features Tom’s practical take on getting it right.

In the article, Tom shares that there is no universal rule for email cadence — the best strategy is aligning send timing with the customer’s buying journey. His perspective cuts through the guesswork and gives business owners a clear, actionable way to build an email strategy that keeps subscribers engaged without burning them out.

As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing.

Read the full article from Westfield Creative here → Read Here

Tom Malesic

Tom Malesic is a seasoned entrepreneur, author, and founder of EZMarketing. For 30+ years, he’s helped thousands of businesses grow with practical, no-fluff strategies that get real results.

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