LANCASTER, PA – September 8, 2025 – We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in COO Insider in an article titled “12 KPIs for Tracking the Overall Health of Your Organization.” The piece dives into the most effective KPIs business leaders use to measure organizational health and showcases Tom’s expertise as a thought leader in the marketing and technology space.
In the article, Tom shares why billable time is one of his go-to metrics for gauging business health. As he explains it, the number tells a clear story: too low, and you may be understaffed on work or overstaffed on headcount; too high, and you risk burning out your team. His perspective offers real-world value for business owners looking to make smarter staffing and operational decisions without getting lost in complicated data.
As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing.
Read the full article from COO Insider here → https://cooinsider.com/qa/12-kpis-for-tracking-the-overall-health-of-your-organization
