LANCASTER, PA — 9/9/2025 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in CFO Drive in an article titled “How to Incentivize Customer Referrals.” The piece dives into strategic approaches to customer referral programs and showcases Tom’s expertise as a thought leader in the marketing and technology space.
In the article, Tom shares insights on creating referral programs that go beyond simple discounts—focusing instead on building authentic relationships, delivering exceptional customer experiences, and aligning incentives with long-term brand loyalty. His perspective offers real-world value for business owners looking to generate consistent, high-quality leads through trust-based marketing strategies.
As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing. Read the full article from CFO Drive here → https://blog.featured.com/how-to-incentivize-customer-referrals/
