This Week’s Question: Would you like to know Tom’s secret formula to marketing success?
Business Coaching
How do I figure out my ideal customer? – Ask EZ
This Week’s Question: How do I figure out who the “right” customer is for my business?
How do I stand out? – Ask EZ
, This Week’s Question: All my competitors do the same thing. How do I convince my customers they should buy from me?
How do I tell what’s working? – Ask EZ
This Week’s Question: I feel like I’m wasting money on marketing. How do I tell what’s working or not?
How much should I spend on marketing? – Ask EZ
This Week’s Question: I’m not sure how much money I should spend on marketing. What should my budget be?
How do I make a marketing plan? – Ask EZ
This Week’s Question: I need to put together a plan for my marketing for the new year. How do I get started?
What’s the one thing I should do? – Ask EZ
This Week’s Question: I have a limited marketing budget. What is the one thing I should do?
3 Lessons I Learned from Nido Qubein
I have been extremely fortunate in my career to have met some amazing business owners and leaders. This past week, I attended a conference where I heard Dr. Nido Qubein speak. He is the President of High Point University, serves on the board for BB&T, and has built many businesses throughout his career.
Top Failed Marketing Campaigns
You might have this fantastic idea that has everyone at work talking. But when you finally launch the new digital marketing campaign to the world, you receive less-than-thrilled responses. Maybe your excitement got the better of you or no one in the company stopped to wonder how others might perceive your new campaign.
Either way, we’ve compiled a list of the top failed marketing campaigns in recent years, to show you how some of the biggest names in business today set themselves up for failure—and lessons we can learn from bad marketing.
6 Steps to Build a Successful Marketing Plan (with Template)
Starting with a marketing plan is one of the best ways to set your business up for success and make sure you’re investing your marketing dollars wisely. Whether you’re revising your marketing strategy or building a new one, use our handy template to help get you started!