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Business owners ask me all the time what sort of marketing should they be doing? Unfortunately there’s no one right answer. Every business is a little different. However we do have a go-to list of digital marketing strategies that we’ve used to generate huge results for clients again and again. To find out my top marketing strategies for small business owners keep watching.
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How do you know where your leads are coming from? For most small businesses, especially now, making sure you’re spending your marketing money wisely is a top priority.
What are some free tools and tactics that I can use to market my business right now?
With the coronavirus pandemic – inevitably – you’re probably short on cash, or you’re at least worried about cash. But it’s still critical that you stay in front of your customers and your prospects and continue to market your business.
Marketing of any kind, whether it’s called digital marketing, internet marketing, or even online marketing, is all about getting your message in front of customers and prospects. Once you’re in front of them, good marketing is about differentiating your product or service from your competitors. It’s about delivering the right message at the right time to drive a purchase.
Ahh, the holidays. The most wonderful time of the year, filled with friends, family, and of course – gifts. But along with the joys of gift-giving come the occasional laughs, disappointments, and raised eyebrows when you find yourself on the receiving end of a bad gift.
In celebration of the holidays, we asked our team about the worst holiday gifts they’d ever received. We hope these stories give you a good laugh!
As consumers increasingly tune out advertising, marketers are left wondering how to effectively advertise their business. Done well, paid advertising can be highly effective. Done poorly, however, advertising can be a budget drain, as these scary – but true – statistics (and infographic!) prove.
You probably met a lot of great people at the Lancaster Business Expo last week (that is, as long as you weren’t just hanging out eating that delicious Smokehouse BBQ – not that we could blame you). Now you’re facing a mountain of business cards and wondering what to do next.
YES, you read that right. We are giving away $1,000!
Our Referral Contest is back, and I’m happy to put money in your pocket. Here’s how it works:
How do you measure marketing? It’s the age-old question that has stumped many a marketer. In fact, if you ask 10 different people what marketing metrics you should be tracking, you’ll likely get 10 different answers.
