7 Local SEO Strategies

Every local business needs to have an online presence – now more than ever. No longer can you just rely on word of mouth, the Yellowbook, or even just having a social media account for your customers to find you.

You not only need to have a website design that is mobile friendly, but you also need to be everywhere your target customers are looking online for you. Whether it is Yelp, TripAdvisor, Google My Business, or whatever platform fits your business, you need to be on there with as much information and pictures as you possibly can provide.

So where do you start for your local SEO marketing?

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Questions You Should Ask SEO Agencies

Every online business should have some SEO strategy. If you are looking for an SEO agency to work with you should know the right questions to ask them.

Categories SEO

Why Small Businesses Need SEO And PPC

If you want to grow your business, you need to increase your web presence online and show them that you are the leader in your niche or industry. You need to get in front of your customers in any way you can, and two of the best ways to do that online is by having an SEO marketing plan integrated with a PPC marketing campaign.

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Google Search Market Share Slowly Declining

Google has been dominating the search engine war since the early 2000s and never looked back. They have led the way with pay per click, Google Adsense, and SEO companies have been falling at their feet to their every algorithmic demand ever since.

But recently there has been a shift in the search engine market share. It may only be a couple percentage points, but signs are showing that Google may not be the only player in the game in years to come.

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The Importance Of Title Tags In SEO

What is an SEO title tag?

In basic terms, the title tag is the tag used to tell Google and users what that page is all about. It is very important in SEO marketing to have unique and relevant title tags that identify what that page is all about for users and Google’s crawlers.

In more advanced terms, the title tag is an HTML element located in the

, or top, section on each page of a website. This on-page element is a weighted factor in the SEO algorithms from Google and Bing. The title tag is shown if the website is included in the search results for a relevant search query.

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Categories SEO

Why You Can Trust SEO Agencies Again

Somewhere along the way with all the Google algorithm updates SEO companies started to get a bad rep. Companies were left wondering why their $200 a month outsourced SEO service wasn’t getting them to the top of first page in Google in the first month, or why their hard spent money left them with a Google penalty.

If you are looking for an SEO company and don’t want to get burned

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Categories SEO

How To Remove Semalt From Google Analytics

 

We have been receiving notices from clients about a website called Semalt.com showing up in Referral Traffic for their website within Google Analytics. This is not something that we created, rather it’s a third-party bot similar to what Google or Bing has that crawls the internet looking for information. It appears to be an SEO software company located in the Ukraine.

All of the visits from Semalt are listed as “New” and the bounce rates are 100%. When reviewing your monthly traffic, this definitely can skew your data and cause inaccurate statistics.

Since these visits have started to increase, we’ve found a few ways to remove Semalt:

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Categories SEO

3 Reasons to Claim Your Directory Listings

Every business should be listed in business directory listings so that customers can easily find you. It also helps give the search engines information about your business.

The problem is that most businesses don’t claim their listings and update them with the correct and current information.

That’s a big issue when customers and search engines are trying to find information about you. So here’s some useful information on what these directory listings are and why you should update yours.

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Categories SEO

10 Issues That Affect Your Search Rankings

With Google rolling out its new Penguin 3.0 algorithm – which the company promises will be refreshed more frequently – there’s no time like the present to begin fixing the technical issues on your site that could adversely affect you in the rankings. There are many, many ranking factors Google uses to determine where your website fits in its rankings (we’ll talk about that below), but here are our top ten most important issues to fix in order to begin ranking well again.

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Categories SEO