LANCASTER, PA – September 9, 2025 – We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in AMA Phoenix in an article titled “Effective Onboarding: Tips for Success from the Experts.” The piece dives into what makes employee onboarding programs both efficient and effective, and showcases Tom’s expertise as a thought leader in the marketing and technology space.
In the article, Tom shares that the most important element of a strong onboarding program is clear documentation of every step in the process. Drawing from EZMarketing’s own experience building out detailed task tracking in Asana for client onboarding, Tom explains how clearly defining responsibilities and creating visibility across all stakeholders eliminates missed steps, reduces confusion, and builds client trust. His perspective offers real-world value for business owners looking to build repeatable, scalable processes that drive consistency and confidence across their teams.
As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing.
Read the full article from AMA Phoenix here → https://hrvendornews.com/effective-onboarding-tips-for-success-from-the-experts/
