Marketing on Facebook continues to get harder and harder as the Zuckerberg team continues to update and tweak their algorithms on a regular basis.
What they have in store for 2015 could make getting those coveted likes and shares even harder than ever before.
It seems that at the end of the year small businesses like to take a look at what worked over the past year, what didn’t, and what they should be doing differently. As we look back on 2014, here’s my guess on the top small business marketing predictions for the New Year.
Today, buyers of a business’s products and services are searching for the authentic. That’s why it’s critical that the products and services a business provides are consistent with its image.
“Image” in today’s culture is generally only important when it is steeped in reality. In other words, people are far more inclined to do business with an organization when they’re certain that “what you see is what you get.” The age of hype is over! Say what you are. Be what you are. And be very sure there is tight correlation between the two.
Email marketing is probably one of the best forms of inbound marketing out there, and it has a proven track record. First, you need to build up your email list by generating leads with your website. You should offer resourceful content or incentives for people to sign up for your newsletter or to receive timely special promotions and discounts. Here are the best practices you can follow for email marketing success.
We have been receiving notices from clients about a website called Semalt.com showing up in Referral Traffic for their website within Google Analytics. This is not something that we created, rather it’s a third-party bot similar to what Google or Bing has that crawls the internet looking for information. It appears to be an SEO software company located in the Ukraine.
All of the visits from Semalt are listed as “New” and the bounce rates are 100%. When reviewing your monthly traffic, this definitely can skew your data and cause inaccurate statistics.
Since these visits have started to increase, we’ve found a few ways to remove Semalt:
Designing a great logo is a little bit like coming up with the perfect recipe. All the right ingredients have to be combined with precision to make something more appealing than the ingredients on their own.
After 30 years of doing graphic design, I’ve learned that developing a recipe perfect for any business isn’t easy. But I’ve also learned that, by following some rules of thumb, the chances of designing a successful logo that communicates a brand’s identity are improved. Here’s my master list of do’s and don’ts when designing a logo.
Every business should be listed in business directory listings so that customers can easily find you. It also helps give the search engines information about your business.
The problem is that most businesses don’t claim their listings and update them with the correct and current information.
That’s a big issue when customers and search engines are trying to find information about you. So here’s some useful information on what these directory listings are and why you should update yours.
We’ve all heard the phrase “content is king” when it comes to website copy. You’ve probably read more than your share of articles that recommend adding more content to your website to enhance your brand, improve your search engine visibility, and increase your sales.
But you’ve been busy and haven’t gotten around to it just yet, or aren’t sure where to begin.
After all, you’re not a writer and the idea of creating an outline (or doing any “real” writing) makes you break out in hives.
If any of this sounds like you, you’re in the right place. Here are some great ways to add content to your site that require only minimal writing capabilities. Many of them can be implemented quickly too, so you can get started right away and gradually add to your site’s content over time.
Social media is a series of web apps that allow people to communicate. Because it has billions of users it’s also a powerful marketing tool.
There you have it. Social media explained in 140 characters – the maximum number of characters that can be included in one tweet. As you can see above, even 140 characters is enough to communicate a powerful message very succinctly. However, the point of social media is isn’t merely communication. In fact, the incredible potential of social media can be summed up in a single 10-character word:
Engagement.
One size – or website design – doesn’t fit all!
If you’re considering having your website designed to adapt its layout to multiple devices and screen sizes, then you’re on the right track. Whether you have time to kill or need quick information at a moment’s notice, responsive web design provides just the right level of adaptability for users (and potential clients) to view your website design on any device.