10 Reasons You Should Hire a Design Professional

With the abundance of popular website development tools, one might wonder, “Why should I hire a professional web designer when I can do it myself?”

The answer is easy! Would you ask your Uncle Paul, a professional landscaper, to come service your broken furnace? Chances are that you’ll call the local HVAC company to help with your problem. If you want to represent your own business in a professional way (which most business owners certainly do) then you’ll want a professional web designer with knowledge of how to capture your target audience properly along with qualified skills.

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10 Issues That Affect Your Search Rankings

With Google rolling out its new Penguin 3.0 algorithm – which the company promises will be refreshed more frequently – there’s no time like the present to begin fixing the technical issues on your site that could adversely affect you in the rankings. There are many, many ranking factors Google uses to determine where your website fits in its rankings (we’ll talk about that below), but here are our top ten most important issues to fix in order to begin ranking well again.

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One Tip for Affordable Online Marketing

One affordable, easy-to-use marketing option is the incredibly powerful tool of content marketing. While content marketing can get quite expensive (that is, when you’re building tools, widgets, infographics, whiteboard videos, and other visual pieces that take a lot of time and effort), it certainly doesn’t need to be.

That’s because there’s a cost-effective kind of content marketing that will help your small business: If you’re a good writer and have some basic graphic design knowledge, or if someone at your company does, then you can do some basic blogging and content marketing on your own!

What do you want to market?

It all begins by looking at your products and services and compiling a list of relevant and long-tail keywords that you want to surround with your content marketing. Here are a few different tools to use to compile keywords for your blog posts.

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Why Content is Vital to the Success of Your Business

Having great content is imperative to business success online. It answers questions that users are asking on search engines, positioning your business as the go-to place for answers. The goal is to become the authority in your industry. This not only helps with your brand awareness, but posting a variety of continuous,  high-quality content on your site can help to increase traffic and rankings.

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