One size – or website design – doesn’t fit all!
If you’re considering having your website designed to adapt its layout to multiple devices and screen sizes, then you’re on the right track. Whether you have time to kill or need quick information at a moment’s notice, responsive web design provides just the right level of adaptability for users (and potential clients) to view your website design on any device.
Every type of business has “rules of thumb” to operate by – often rules that are taken for granted. Sometimes it’s important to question those rules to determine what you should adhere to, and what may in fact end up being myths. Let’s try and conquer the top marketing myths to avoid, and look at some key takeaways.
More and more businesses pop up online every day, adding more competition to an already flooded market. Then there are those highly authoritative websites that seem to be dominating the SERPs (search engine results pages). So how do you outrank your competition using search engine optimization and your website?
In the digital age, some feel that direct mail campaigns are a thing of the past. This couldn’t be further from the truth. Direct mail has the ability to put something tangible and meaningful into the hands of customers and prospects. It’s a great way to keep them on top of your company’s latest news and promotions, and gives you the opportunity to offer tips and advice as added value.
With the abundance of popular website development tools, one might wonder, “Why should I hire a professional web designer when I can do it myself?”
The answer is easy! Would you ask your Uncle Paul, a professional landscaper, to come service your broken furnace? Chances are that you’ll call the local HVAC company to help with your problem. If you want to represent your own business in a professional way (which most business owners certainly do) then you’ll want a professional web designer with knowledge of how to capture your target audience properly along with qualified skills.
With Google rolling out its new Penguin 3.0 algorithm – which the company promises will be refreshed more frequently – there’s no time like the present to begin fixing the technical issues on your site that could adversely affect you in the rankings. There are many, many ranking factors Google uses to determine where your website fits in its rankings (we’ll talk about that below), but here are our top ten most important issues to fix in order to begin ranking well again.
One affordable, easy-to-use marketing option is the incredibly powerful tool of content marketing. While content marketing can get quite expensive (that is, when you’re building tools, widgets, infographics, whiteboard videos, and other visual pieces that take a lot of time and effort), it certainly doesn’t need to be.
That’s because there’s a cost-effective kind of content marketing that will help your small business: If you’re a good writer and have some basic graphic design knowledge, or if someone at your company does, then you can do some basic blogging and content marketing on your own!
It all begins by looking at your products and services and compiling a list of relevant and long-tail keywords that you want to surround with your content marketing. Here are a few different tools to use to compile keywords for your blog posts.
Having great content is imperative to business success online. It answers questions that users are asking on search engines, positioning your business as the go-to place for answers. The goal is to become the authority in your industry. This not only helps with your brand awareness, but posting a variety of continuous, high-quality content on your site can help to increase traffic and rankings.
From auto-playing audio and video to bad grammar and too many ads, 5 features that you may have (and want to change) that make visitors leave your site.