The Future of Paid Search: Performance Max, AI Bidding & More
Paid search still works. 78% of small and mid-sized businesses have generated leads with PPC advertising. That hasn’t changed. What has changed is how those … Read more
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Tom Malesic Featured in Marketer Magazine: “17 Website Design Elements That Elevate Credibility” Highlights the Power of Clear CTAs
LANCASTER, PA — January 13, 2026 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in Marketer Magazine … Read more
Tom Malesic Featured in TechBullion: “Storytelling Secrets: How Businesses Boost Sales with Narrative Power” Highlights the Power of First Impressions
LANCASTER, PA — January 12, 2026 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in TechBullion in … Read more
Tom Malesic Featured in COO Insider: “25 Ways to Measure the Effectiveness of Your Operations Team Development Programs” Highlights Practical Performance Metrics
LANCASTER, PA — 1/10/2026 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in COO Insider in an … Read more
SEO in the Age of Generative Search: How to Stay Visible
Search is changing fast. Generative AI is no longer just showing links, but it’s giving direct answers by pulling info from all over the web. … Read more
What Is Generative Engine Optimization and Why Does It Matter?
You’re busy running your business. You don’t have time to chase every SEO trend. But here’s the hard truth: search is changing, and fast. AI … Read more
The Best SEO, PPC, and AI Tools for Your Long-Term Marketing Strategy
Feeling overwhelmed by all the marketing tools out there? Not seeing real progress? That’s because without the right tools, you’re just spinning your wheels. According … Read more
Tom Malesic Featured in DevX: “16 Tips and Tricks for Finding the Perfect Font in Website Typography” Highlights Strategic Website Typography
LANCASTER, PA — October 14, 2025 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in DevX in … Read more
7 Hidden Features in Google Analytics 4 Every Marketer Should Use
Think you already know Google Analytics 4 (GA4)? Most marketers think they do, until they realize how much they’re missing. GA4 is packed with hidden … Read more
Top 10 Must-Have Tools for Modern Digital Marketers in 2025
Are you still doing the same marketing tasks by hand—posting, emailing, tracking—day after day? You don’t have to. According to SurveyMonkey, 43% of marketers now … Read more