"Our new website design is aesthetically pleasing, easy to use, and our customers love it! We loved EZMarketing's results for our web design and now have chosen to use them for our digital marketing as well!"
Custom Web Development
Our Lancaster website development company can help you make a great first impression of your web design. After all, it’s often the first impression your customers have of your business. Let our agency make sure it’s the right one.
From a design and user experience perspective, we review your competition to establish a baseline and then work to exceed that. Our website design and development team addresses navigation schemes, UX, and content presentation.
Working in close conjunction with our SEO marketing team, our website designers and developers pay strict attention to technical SEO considerations, anchor links, and keyword placement so that Google can spider your web design for great search results. You’ll never see our agency launch a site without a full SEO audit.
Our end goal is to deliver a website design that works great, reflects what makes your brand unique, and generates the results that matter for your business.
We Don’t Stop at Website Design
A great custom website design is one thing. Getting your target audience to your site is quite another. That’s why we support our web development efforts with a full team of digital marketing professionals whose focus is on SEO marketing, PPC marketing, Facebook Marketing, email marketing, and more.
Their mission is to uncover where your customers live and how they consume their information online. That means researching competitors, reviewing demographics, digging through keywords, and crafting content that drives traffic and conversions.
When you work with us as your web developer, you’ll get a complete package.
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Web Development Process
The best website design starts by getting to know your business, your customers, and your goals. We seek to truly understand who you are and who your customers are, so our web designers can craft a website design that speaks to your audience and answers their questions. Discovery also sets the stage for our digital marketing team to consider marketing tactics to help drive website traffic.
Design & Content Creation
Our website designers will mockup a homepage design while our copywriters craft website content that matches your business and goals. They will work closely with our SEO services team to ensure keywords and SEO best practices are included in your web design from the start.
Review & Testing
We review your completed website design with you to ensure it looks, reads, and performs as expected. Before launch, we comprehensively test your website design to ensure links and forms function correctly, technical SEO considerations are met, and all content is error-free. That means running your beta website through testing tools to check for schema, robots.txt issues, missing canonicals, and more.
Once we’ve double and triple checked your website design and you’ve given the “thumbs up,” we’ll take care of the technical wizardry to get it LIVE. We’ll notify you as soon as your new website design is up. And then we’ll start talking to you about our digital marketing services. After all, you have to get people to your website!
Unlike other web development agencies, we don’t disappear after launch. We’re here to provide training, answer questions, or make ongoing updates. Whether you want to handle changes yourself, or you prefer to let us handle it, we’re here to help keep your website design up-to-date. And with WordPress in place as a CMS, you’ll have the ability to update the site yourself.
Everything you need to know about buying custom web development services
In our comprehensive Ultimate Website Buyer’s Guide, you’ll learn:
- How to make sure your website achieves your goals, even if you know nothing about website design
- How to identify and hire the right web designer for your project
- What every website needs to succeed
- The 4 simple steps of any website process
This is Kevin
It’s pretty much impossible not to like Kevin (we’ve tried). If you’re a local Lancaster, York or Harrisburg business looking for a website development company, you should meet Kevin. Not only is he always happy to help, but he’ll make your life easier during your next web development project by keeping everything running smoothly. And we bet he’ll put a smile on your face along the way.